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When is October Prime Day 2025? Amazon’s October Prime Day event will take place Tuesday, Oct. 7 through Wednesday, Oct. 8. However, you can expect to shop deals for your budget both before and after the event. Are products really cheaper on Prime Day?Prime Day sales prices tend to be some of the lowest of the year, aside from the Black Friday shopping weekend. This is especially true for Amazon devices like Kindles, Fire tablets, Fire TVs, Amazon Echo devices, etc. According to one study, the average Amazon Prime Day discount is 18%, which is a fairly good discount for most products. Amazon Prime Day vs. Black Friday: Which has better deals? While Amazon Prime Day has deals exclusive to Prime members, Black Friday deals are available across all retailers and are available to anyone. Some of the lowest prices we’ve ever seen products discounted at have been during Black Friday sales events. However, we consistently notice that Amazon products are priced lower during Prime Day events, so now is a better time to buy Kindles, Fire TVs, Echo devices, etc. How can you fact-check Prime Day deals?To find out if a deal is actually legit or worth your money, you can use deal trackers like Keepa and Camel Camel Camel that are easy to use and download. At ZDNET, we use Camel Camel Camel to track a product’s price differences over time and compare the lowest price to the highest price. Also: We’re tracking the prices of our top 20 products this Prime Day – here’s what deals are legitHow did we choose these October Prime Day deals? ZDNET only writes about deals we want to buy — devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops. We also looked over customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter. What are the best early Prime Day deals?ZDNET’s experts have been searching through Prime Day and other sales to find the best discounts by category. These are the best deals live now:And the best deals from other retailers: More

When is October Prime Day 2025? October Prime Day (or Prime Big Deal Days) landed on Tuesday, Oct. 7, and runs through Wednesday, Oct. 8 this year. Are deals really cheaper on Prime Day? The legitimacy of Prime Day is a hotly debated topic every year. Prime Day does have some legit deals, usually on flagship Amazon products like Fire TVs, Echo devices, Kindles, and more. However, the best way to ensure you’re getting an actual deal is to prepare to shop for offers and use price tracking tools to make sure you don’t fall victim to brands marking up items to “discount’ them later. What are Lightning Deals?Amazon’s lightning deals are limited-time promotional offers on products. Often these products have limited quantities available at the discounted price. Once it’s 100% claimed, the offer becomes expired. Lightning deals typically last anywhere from 4-12 hours and can vary significantly. A status bar tells you how many Prime members have claimed a lightning deal. For example, here’s a live example of a lightning deal More

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When is October Prime Day 2025? This year, Amazon’s October Prime Day sale runs on Oct. 7-8. The sale will last for two days, and you can expect to see a range of deals on electronics, homeware, garden products, fashion, and more. Are Sam’s Club deals really cheaper on Prime Day? The US retailer is likely to launch its own deals or at least price match some of the sales, although this may only be available to Sam’s Club members. Still, it’s worth keeping an eye on for interesting promotions. How did we choose these October Prime Day deals?ZDNET authors only write about deals that interest us personally and include products that we own or want to buy. Our experts scour the market for deals that are at least 20% off (or are normally not on sale, as is often the case with Apple and other high-end devices), using established price comparison tools and trackers to determine whether the deal actually represents value for your money. We also reviewed customer reviews to learn what matters to real people who already own and use the deals we recommend.  More

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When is October Prime Day 2025?  This year, Amazon’s October Prime Day sale runs from October 7 to 8. The annual sale lasts for two days, and you can expect to see a range of deals on household goods and electronics. Are Apple devices really cheaper on Prime Day? Apple, directly, rarely offers significant sales and discounts on its products. But this doesn’t mean that sales events, including October Prime Day, shouldn’t be on your radar for Apple tech such as iPads, iPhones, and the Apple Watch — as retailers such as Amazon and Walmart might have a deal or two that will save you at least 5% – 20% off the typical retail price. How did we choose these October Prime Day deals?ZDNET authors only write about deals that interest us personally and include products that we own, have tested, or want to buy. Our experts looked for deals that were at least 20% off (or are hardly ever on sale, as is often the case with Apple devices), using established price comparison tools and trackers to determine whether the deal actually represents value for your money. We also considered customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter during limited-time events. Amazon Prime Day vs. Black Friday: Which has better deals? While Amazon Prime Day features deals exclusive to Prime members, Black Friday deals are available across all retailers to any shopper. Some of the lowest prices we’ve ever seen products discounted at have been during Black Friday sales events. However, we consistently notice that Amazon products are priced lower during Prime Day events, so now is typically a better time to buy devices like Kindles, Fire TVs, and Echo speakers.How can you fact-check Prime Day deals?To find out if a deal is actually legit or worth your money, you can use deal trackers like Keepa and Camel Camel Camel that are easy to use and download. At ZDNET, we use Camel Camel Camel to track a product’s price differences over time and compare the lowest price to the highest price. Also: We’re tracking the prices of our top 20 products this Prime Day – here’s what deals are legitWhat are the best Prime Day deals?ZDNET’s experts have been searching through early Prime Day and other sales to find the best discounts by category. These are the best deals live now.  And the best deals from other retailers:  More