The coronavirus is causing significant supply chain disruptions for many companies across the board. Much of the world’s manufacturing happens in China. Further, Wuhan, the region of China where COVID-19 originated, is a hub of global supply chains. From the automobile industry to pharmaceuticals, everyone is feeling the heat. Even Apple, which was predicted to weather the […] More

Samsung’s Neo QLED QN90F 100-inch TV is impressive to see in person. Kerry Wan/ZDNETCinema-sized TVs have gained a small but dedicated following since brands like Samsung and Hisense unveiled their super-sized models earlier this year. And if you’ve been on the fence about buying one for your own home theater, Samsung is offering a free 65-inch Crystal UHD U8000F TV when you purchase either a 98-inch QN90F More

D3Damon/Getty Images All PCs that were designed for Windows 10 or Windows 11 support strong data encryption. On devices running any edition of Windows 10 or Windows 11, you can use a feature called device encryption, which works only on the system drive. PCs running the Pro, Enterprise, or Education editions of Windows include a […] More

Berlin, Germany-based SaaS platform Adjust has released its dating app marketing guide. The guide has benchmarks, spotlights on industry leaders, and has tips on how app developers can retain users by the use of gender targeting, and in-app video streaming.

Over 270 million adults worldwide used dating apps in 2020 and almost two in five (39%) of US adults reported meeting their partner online. However, a major risk to an app’s reputation is the presence of bots on the platform which frustrate the users or exposes them to scams. Fake accounts are generated on a huge scale to engage users and spread spam, link to illicit or explicit sites, or lure people into scams or faker likes to boost specific profiles.
Adjust’s report shows that dating app installs and sessions are at their highest on weekends — Saturdays, in particular. App session length tends to spike early for dating apps, suggesting that users download the app, and quickly match with potential partners.
The buzz and excitement of the app start to drop off toward day 30. Additionally, the report shows that Europeans spend significantly more time in-app than North American or Asian consumers.
Sensor Towers
US dating app downloads have grown to reach a hew high in Q1 2020, despite COVID-19, according to Sensor Towers’ State of Dating apps report, which also shows that younger users are turning to dating apps during the pandemic.
Although the average age for dating apps steadily declined in recent years, the COVID-19 pandemic accelerated this trend in early 2020. The average user age among the top dating apps was around 27.2 years old during the first three quarters of 2020 before jumping back up to 28.2 in Q4. School closures and social distancing orders increased demand among a younger user base.
Unfortunately, dating apps are a hotspot for fake accounts that are trying to scam you. Adjust’s Unbotify feature shows that bots can interact with up to 4,000 profiles within one session. In 2019, the FBI received over 467,000 cybercrime complaints that caused over $35 billion in losses. Approximately 19,473 of those were victims of confidence or romance scams.

So, how can dating app developers reduce the risk for their users? Well, apart from designing the app so that it does not use location-specific advice to track user movements, app developers could include a ‘report’ button so that users can point out when they have interacted with a bot so that it can be eliminated from the platform.
Developers can also use biometric indicators to differentiate bots from real human users and eliminate them from the platform. Users should get smarter about who they interact with and how much information they give away.
You never know, that fabulous potential new partner might be a bot designed to trick you out of your money and break your heart, too. More

Amazon Prime Day might be over, but there are several deals still available on the site for Prime members. If you’re not a member but want to be ready to go for next year, you can sign up for a free trial. More