Elyse Betters Picaro / ZDNETZDNET’s key takeawaysTariffs cost Apple approximately $800 million last quarter.That bill will go up to about $1.1 billion this quarter.Apple says 1 in 10 iPhone sales in April were due to tariff fears.Apple earnings calls usually have a theme, and there’s usually a word associated with that theme that ends up being repeated many times throughout the call. During yesterday’s call, the theme and repeated word was “tariffs.”iPhone sales were upBecause of the negative aura that surrounds that T word, Apple was keen to keep things upbeat, and with good reason. After all, iPhone sales were up 13% year over year, generating a colossal $44.6 billion in revenue. Also: Should you turn on Adaptive Power on iOS 26? Here’s my advice after testing itThe feeling among investors prior to the earnings release was that the iPhone would enjoy a bump in sales as consumers pulled the trigger on an upgrade ahead of any tariff-related increases. Apple tried to deflect from this during the earnings call by pointing out the iPhone saw “growth in every geographic segment and double-digit growth in emerging markets.” But headlines suggested tariffs could push the price of the iPhone to stratospheric levels, and that no doubt helped encourage some people to upgrade. In fact, when Apple CEO Tim Cook was asked about this during the Q&A, he said that the company estimated that “the pull forward of demand into April, specifically to be about 1 point of the 10 points in terms of people buying because of discussions about tariffs.” How, or even whether, this will affect iPhone 17 upgrades remains to be seen. Also: First look at iPhone 17 Pro? Public images seemingly confirm big design and camera changesDuring the last earnings call, Cook was keen to point out that tariffs would have an impact of around $900 million. It turned out that the impact was a little less, “approximately $800 million,” but over the following quarter, it would increase to $1.1 billion — and that number assumes nothing changes. Quite a big assumption.That’s a big chunk of change, even for a company that just posted revenues of $94 billion and a gross margin of nearly half that. And so far, Apple is shouldering that cost. More