Disconnected marketing tools bring more challenges than results. If you’ve got customer data scattered all over, it’s nearly impossible to keep track of every conversation with each new lead across different channels.Customer relationship management, or CRM, software is supposed to help with that. But sometimes it just adds to the pile of things to keep pace with. Constant switching between your CRM, social network, and email marketing tool wastes time and creates gaps that leads can slip through.Also: The best CRM softwareI’ve been spending a lot of time looking at CRM tools with built-in email marketing components that can save you time and money. You get both for the price of one, plus the benefit of having everything in one place. What is the best CRM software with email marketing right now?My top pick for this list is ActiveCampaign. This platform combines powerful marketing automation with a CRM that works for both marketers and sales teams. It’s also got a very smooth no-code automation builder, so you can create complex email sequences that respond to customer behavior.Also: The best email marketing softwareWhen selecting the vendors for this list, I focused most on how well the CRM component plays together with the email marketing tools. It’s not worth having them together on the same platform but still at a great remove. Automation capabilities came next, since any modern marketing campaign needs emails that are triggered based on customer actions and data changes. I also looked into data management, testing how well each platform handles segmentation and personalization at scale.The best CRM software with email marketing in 2025 ActiveCampaign is my top choice for this category, mainly because of its visual automation builder that makes even the most complex workflows feel intuitive. The drag-and-drop interface requires virtually no training to understand, which is rare in the marketing automation space. This platform is great at creating personalized customer journeys based on user behavior and business data.ActiveCampaign has the most sophisticated segmentation and tagging system I’ve seen — it works kind of like digital sticky notes for each contact. You can automatically assign tags based on actions, behaviors, and integrations. Then all you have to do is use those tags to trigger highly targeted campaigns.ActiveCampaign’s pricing starts at just $15 per month, making it accessible for small businesses and scaling all the way up to enterprise needs. Whether you have just a couple of customers or a couple million, it offers world-class deliverability and error-free contact management.ActiveCampaign features: Marketing automation | Email segmentation | Lead scoring | Predictive content | Site tracking | SMS marketing | Machine learning insights
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