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October Prime Day is here — again. Amazon’s annual sale is now semi-annual, and this one runs through Oct. 8. This event is officially called Prime Big Deal Days and lasts for two days. Amazon typically cuts prices on its company-owned brands, such as Kindle, Ring, and Alexa devices, during this sales event. But more retailers, including Apple, Samsung, Oura, Google, and Garmin, also slash prices on their smartwatches and health trackers to participate. This makes October Prime Day a great opportunity to buy a wishlist item you’ve been putting off or complete your holiday shopping early. Also: The best October Prime Day deals live nowI’m rounding up some of the best smartwatch and fitness tracker deals on sale during October Prime Day. I’m only including products I have either tested myself or that a ZDNET colleague has tested and recommended, because I know readers don’t have time for random product mentions — and neither do I. Best Prime Day smartwatch and fitness tracker deals 2025 More

When is October Prime Day 2025?  Amazon’s Prime Big Deal Days sale, otherwise known as October Prime Day, runs over Oct. 7 and 8, back to the usual two-day sale extravaganza, and not the four days that we saw back in July.  Are gadgets like chargers and power banks really cheaper on Prime Day?  I watch prices closely, and yes, I can say with absolute certainty that you can find lots of great deals during the Amazon Prime Day sales. In fact, I’ve found some absolute killer deals to share with you here in the run-up to the event.  How did we choose these October Prime Day deals? Here at ZDNET, I only write about deals that interest me — the devices and gear I desire, need, or would recommend. I look for the best possible deal and seek out those things that are only occasionally on sale. I use established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops.  I also pay attention to customer reviews to find out what matters to real people who already own and use the deals I’m recommending. I’m one person testing one thing, so it’s useful to get a broader sampling. The goal is to deliver the most accurate advice to help you shop smarter.   More

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When is October Prime Day 2025? October Prime Day (or Prime Big Deal Days) landed on Tuesday, Oct. 7, and runs through Wednesday, Oct. 8 this year. Are deals really cheaper on Prime Day? The legitimacy of Prime Day is a hotly debated topic every year. Prime Day does have some legit deals, usually on flagship Amazon products like Fire TVs, Echo devices, Kindles, and more. However, the best way to ensure you’re getting an actual deal is to prepare to shop for offers and use price tracking tools to make sure you don’t fall victim to brands marking up items to “discount’ them later. How did we choose these October Prime Day deals?ZDNET only writes about deals we want to buy — devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops. We also looked over customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter. What are the best Prime Day deals?ZDNET’s experts have been searching through Prime Day and other sales to find the best discounts by category. These are the best deals live now:And the best deals from other retailers:More questions? Read our Prime Day guide to discover everything you need to know about Amazon’s October sale event.  More

Amazon’s Prime Big Deal Days sale kicked off in the early hours of Oct. 7 — that’s today. The two-day sale, more popularly known as October Prime Day, is one of the first to kick off the holiday shopping season. We’re seeing discounts on plenty of items, including dozens of gadgets that won’t break the bank. Also: The best October Prime Day deals live now I cover deals 24/7, and I know a thing or two about finding the best offers to share with you. Amazon and competing retailers tend to inflate prices to make deals and discounts look greater than they are. That’s why I’ve vetted and curated these deals, featuring ZDNET-tested and recommended products, plus some of my own personal selections you can’t find anywhere else. Here are my favorite picks for the best October Prime Day deals under $25. Also: 6 deals under $25 I’d buy this Prime Day (and why you need them)Follow ZDNET: Add us as a preferred source More

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When is October Prime Day 2025? Amazon’s October Prime Day event will take place Tuesday, Oct. 7 through Wednesday, Oct. 8. However, you can expect to shop deals for your budget both before and after the event. Are products really cheaper on Prime Day?Prime Day sales prices tend to be some of the lowest of the year, aside from the Black Friday shopping weekend. This is especially true for Amazon devices like Kindles, Fire tablets, Fire TVs, Amazon Echo devices, etc. According to one study, the average Amazon Prime Day discount is 18%, which is a fairly good discount for most products. How did we choose these October Prime Day deals? ZDNET only writes about deals we want to buy — devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops. We also looked over customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter. What are the best early Prime Day deals?ZDNET’s experts have been searching through Prime Day and other sales to find the best discounts by category. These are the best deals live now:And the best deals from other retailers: More