We’re tracking the 100+ best Prime Day deals still live
When is October Prime Day 2025? October Prime Day (or Prime Big Deal Days) landed on Tuesday, Oct. 7, and runs through Wednesday, Oct. 8 this year. When is Black Friday? This year, Black Friday falls on Friday, Nov. 28, 2025. Cyber Monday follows shortly after on Monday, Dec. 1. Are deals really cheaper on Prime Day? The legitimacy of Prime Day is a hotly debated topic every year. Prime Day does have some legit deals, usually on flagship Amazon products like Fire TVs, Echo devices, Kindles, and more. However, the best way to ensure you’re getting an actual deal is to prepare to shop for offers and use price tracking tools to make sure you don’t fall victim to brands marking up items to “discount’ them later. What are Lightning Deals?Amazon’s lightning deals are limited-time promotional offers on products. Often these products have limited quantities available at the discounted price. Once it’s 100% claimed, the offer becomes expired. Lightning deals typically last anywhere from 4-12 hours and can vary significantly. A status bar tells you how many Prime members have claimed a lightning deal. For example, here’s a live example of a lightning deal More