Apple to counter new Meta products with its own cheaper headset
Jason Hiner/ZDNETApple is reportedly cooking up a series of new AR headsets and smart glasses to attract more customers and better compete against the likes of Meta. In the latest edition of his Power On newsletter, Bloomberg’s Mark Gurman said that the company is working on at least four new devices to serve as cheaper and friendlier alternatives to its expensive Vision Pro.Also: Stop your smart TV’s spying: How to turn off ACR on every TV modelThough the Vision Pro made a splash in the headset market early this year, the product is saddled with several drawbacks. At $3,500 to start, the device is much too expensive for the average consumer. It’s also too heavy to lug around and hot to the touch. For those reasons, it seems likely to remain a niche product and unlikely to drive much profit Apple’s way.At the same time, Meta has been scoring goals with its Ray-Ban smart glasses. Though less ambitious than the Vision Pro, the Ray-Ban glasses are simpler, lighter, and cheaper. In September, the company revealed a prototype of its first true augmented reality glasses. Dubbed Orion, this product also promises to be lighter and cheaper than Apple’s Vision Pro. More