Eliana Willis

Black Friday is just around the corner, and there’s no time like the present (pun intended) to start making those holiday shopping lists and checking them twice. And every good gift-giver knows that the best time to score big savings on TVs, headphones, smart accessories, and more is during Cyber Week, which kicks off with Black Friday on Nov. 28 this year. Or is it?Also: Our favorite early Black Friday dealsSuppose you think Black Friday hasn’t been the same since we stopped tackling each other in aisles, queuing over expensive systems and coveted toys, and rushing out to brick-and-mortar stores to hit the midnight sales — and maybe you’re right. The truth is, some of today’s deals are actually quite shady — inflated markups that aren’t necessarily seasonal bargains. As a result, there’s more onus than ever on you as a consumer to vet holiday purchases and prices to make sure they are truly deals worth buying. ZDNET is dedicated to helping you not only find the best tech products, but also get the best deals on them and the most trustworthy places to buy them. Also: Don’t shop Black Friday until you do these 5 simple things (a shopping editor’s advice)I cover deals 24/7, and I’ve watched the prices of popular tech products fluctuate throughout the last 10 or so months this year. I know what’s a reasonable offer, what’s not, and what, quite frankly, misses the mark. That’s why I teamed up with ZDNET’s Editor in Chief, Jason Hiner, to share the top products we hope to see on sale this Black Friday — and why. We analyzed the lowest prices, best discounts, product age, and new product releases to help us narrow down our picks, and with some sales already underway, we’re not sugarcoating anything. We won’t be adding any of these products to our carts unless we see some great prices, and for their sake, we hope these brands are channeling the ghost of Christmas deals’ past this holiday season. Here’s why. Note: All price data was gathered on Nov. 20 from CamelCamelCamel using the respective product links from Amazon.The 5 tech products that need a great Black Friday deal in 2025 More

<!–> ZDNET’s key takeaways The Govee Star Light Projector is available for $80. This smart light projects an aurora-like display with coverage of up to 650 square feet It has over 16 million color options and over 50 preset scenes, including music and white noise. Though a great projector, the Govee app is not intuitive […] More

Stefan_Alfonso/DigitalVision Vectors/Getty Images Follow ZDNET: Add us as a preferred source<!–> on Google. ZDNET’s key takeaways: The Windows Insider Program has evolved tremendously in the last 11 years. For enterprise customers, those changes have been a source of confusion. Recent key leadership shifts suggest more unwelcome changes are on the way. When the Windows Insider Program launched […] More

Artie Beaty/ZDNETIt’s time to start decking the halls, and Amazon’s Black Friday sale has an offer that’s perfect for bringing some festivity to your home’s exterior. Also: The best Black Friday deals live nowGovee’s popular outdoor lights More

Cozy Earth/ZDNETIf you’re looking to treat yourself or a loved one to an extremely cozy blanket or set of bedding, consider this deal from Cozy Earth More