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When is October Prime Day 2025? October Prime Day (or Prime Big Deal Days) landed on Tuesday, Oct. 7, and runs through Wednesday, Oct. 8 this year. Are deals really cheaper on Prime Day? The legitimacy of Prime Day is a hotly debated topic every year. Prime Day does have some legit deals, usually on flagship Amazon products like Fire TVs, Echo devices, Kindles, and more. However, the best way to ensure you’re getting an actual deal is to prepare to shop for offers and use price tracking tools to make sure you don’t fall victim to brands marking up items to “discount’ them later. How did we choose these October Prime Day deals?ZDNET only writes about deals we want to buy — devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops. We also looked over customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter. What are the best Prime Day deals?ZDNET’s experts have been searching through Prime Day and other sales to find the best discounts by category. These are the best deals live now:And the best deals from other retailers:More questions? Read our Prime Day guide to discover everything you need to know about Amazon’s October sale event.  More

Amazon’s Prime Big Deal Days sale kicked off in the early hours of Oct. 7 — that’s today. The two-day sale, more popularly known as October Prime Day, is one of the first to kick off the holiday shopping season. We’re seeing discounts on plenty of items, including dozens of gadgets that won’t break the bank. Also: The best October Prime Day deals live now I cover deals 24/7, and I know a thing or two about finding the best offers to share with you. Amazon and competing retailers tend to inflate prices to make deals and discounts look greater than they are. That’s why I’ve vetted and curated these deals, featuring ZDNET-tested and recommended products, plus some of my own personal selections you can’t find anywhere else. Here are my favorite picks for the best October Prime Day deals under $25. Also: 6 deals under $25 I’d buy this Prime Day (and why you need them)Follow ZDNET: Add us as a preferred source More

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When is October Prime Day 2025? Amazon’s October Prime Day event will take place Tuesday, Oct. 7 through Wednesday, Oct. 8. However, you can expect to shop deals for your budget both before and after the event. Are products really cheaper on Prime Day?Prime Day sales prices tend to be some of the lowest of the year, aside from the Black Friday shopping weekend. This is especially true for Amazon devices like Kindles, Fire tablets, Fire TVs, Amazon Echo devices, etc. According to one study, the average Amazon Prime Day discount is 18%, which is a fairly good discount for most products. How did we choose these October Prime Day deals? ZDNET only writes about deals we want to buy — devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops. We also looked over customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter. What are the best early Prime Day deals?ZDNET’s experts have been searching through Prime Day and other sales to find the best discounts by category. These are the best deals live now:And the best deals from other retailers: More

Amazon’s October Prime Day, also known as Prime Big Deal Days, starts today. Plenty of major markdowns on TVs from brands like Samsung, Sony, Hisense, and more are here, and we’re tracking them live. Almost every screen size and panel type is on sale, from budget-friendly small-screen LED options to cinema-sized QLED and premium-grade OLED TVs. You can also find deals on other home theater equipment like soundbars, streaming sticks, and projectors.Also: The top 6 TVs our readers bought this year (including a surprise budget pick)I’ve been writing about and reviewing TVs for the better part of a decade, covering everything from basic smart TVs to sophisticated home theater systems. And when it comes to finding deals, I can get very picky about what I consider a good discount, so I only featured the steepest markdowns on the best models from the most well-known brands. To help you narrow down your choices, I put together a list of the best of the October Prime Day TV deals I could find (as well as a few from other retailers like Best Buy More

Don’t forget credit/ZDNETDuring Amazon’s Prime Big Deal Days, Asus’ ROG Strix G16 More

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