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October Prime Day, or Prime Big Deal Days is over. During October Prime Day, which takes place on Oct. 7 and 8, Amazon sliced prices on household tech, electronics, and more — including Kindle devices, which often hit their lowest prices of the year during Prime Day sales. While most of the hot deals on top products, like the Paperwhite or Colorsoft, are no longer available, several deals remain. And if you don’t want to shop now, you can always wait a month until Cyber Week, when Amazon discounts all these products once again. Also: The best Kindles we’ve testedI’ve been an avid Kindle user for years, and I’ve witnessed Amazon discounting the e-readers during Black Friday, Cyber Monday, and Prime Day. October Prime Day is no different, with every single model getting a discount. Additionally, Amazon unveiled two new Kindles at its hardware event, so older and just-as-capable devices get discounts during the October Prime Day as a result of these newer product launches. My favorite Prime Day Kindle and e-reader deals More
When is October Prime Day 2025? October Prime Day (or Prime Big Deal Days) landed on Tuesday, Oct. 7, and runs through Wednesday, Oct. 8 this year. When is Black Friday? This year, Black Friday falls on Friday, Nov. 28, 2025. Cyber Monday follows shortly after on Monday, Dec. 1. Are deals really cheaper on Prime Day? The legitimacy of Prime Day is a hotly debated topic every year. Prime Day does have some legit deals, usually on flagship Amazon products like Fire TVs, Echo devices, Kindles, and more. However, the best way to ensure you’re getting an actual deal is to prepare to shop for offers and use price tracking tools to make sure you don’t fall victim to brands marking up items to “discount’ them later. What are Lightning Deals?Amazon’s lightning deals are limited-time promotional offers on products. Often these products have limited quantities available at the discounted price. Once it’s 100% claimed, the offer becomes expired. Lightning deals typically last anywhere from 4-12 hours and can vary significantly. A status bar tells you how many Prime members have claimed a lightning deal. For example, here’s a live example of a lightning deal More
When was October Prime Day 2025? This year, Amazon’s October Prime Day sale happened on Oct. 7-8. The sale lasted two days and featured a range of deals on electronics, homeware, garden products, fashion, and more. Are Sam’s Club deals really cheaper on Prime Day? The US retailer is likely to launch its own deals or at least price match some of the sales, although this may only be available to Sam’s Club members. Still, it’s worth keeping an eye on for interesting promotions. How did we choose these October Prime Day deals?ZDNET authors only write about deals that interest us personally and include products that we own or want to buy. Our experts scour the market for deals that are at least 20% off (or are normally not on sale, as is often the case with Apple and other high-end devices), using established price comparison tools and trackers to determine whether the deal actually represents value for your money. We also reviewed customer reviews to learn what matters to real people who already own and use the deals we recommend. More
When is October Prime Day 2025? This year, Amazon’s October Prime Day sale runs from October 7 to 8. The annual sale lasts for two days, and you can expect to see a range of deals on household goods and electronics. Are Apple devices really cheaper on Prime Day? Apple, directly, rarely offers significant sales and discounts on its products. But this doesn’t mean that sales events, including October Prime Day, shouldn’t be on your radar for Apple tech such as iPads, iPhones, and the Apple Watch — as retailers such as Amazon and Walmart might have a deal or two that will save you at least 5% – 20% off the typical retail price. How did we choose these October Prime Day deals?ZDNET authors only write about deals that interest us personally and include products that we own, have tested, or want to buy. Our experts looked for deals that were at least 20% off (or are hardly ever on sale, as is often the case with Apple devices), using established price comparison tools and trackers to determine whether the deal actually represents value for your money. We also considered customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter during limited-time events. Amazon Prime Day vs. Black Friday: Which has better deals? While Amazon Prime Day features deals exclusive to Prime members, Black Friday deals are available across all retailers to any shopper. Some of the lowest prices we’ve ever seen products discounted at have been during Black Friday sales events. However, we consistently notice that Amazon products are priced lower during Prime Day events, so now is typically a better time to buy devices like Kindles, Fire TVs, and Echo speakers.How can you fact-check Prime Day deals?To find out if a deal is actually legit or worth your money, you can use deal trackers like Keepa and Camel Camel Camel that are easy to use and download. At ZDNET, we use Camel Camel Camel to track a product’s price differences over time and compare the lowest price to the highest price. Also: We’re tracking the prices of our top 20 products this Prime Day – here’s what deals are legitWhat are the best Prime Day deals?ZDNET’s experts have been searching through Prime Day and other sales to find the best discounts by category. These are the best deals live now. And the best deals from other retailers: More
Prime Day is over. Amazon cut prices on its company-owned brands, such as Kindle, Ring, and Alexa devices, during this sales event. But more retailers, including Apple, Samsung, Oura, Google, and Garmin, also joined in to slash prices on their smartwatches and health trackers to participate. While a lot of the big deals are gone, saving still remain a day later. Also: The best October Prime Day deals still availableI’m rounding up some of the best smartwatch and fitness tracker deals on sale after October Prime Day. I’m only including products I have either tested myself or that a ZDNET colleague has tested and recommended, like Apple, Samsung, and Google’s top watches. Because I know readers don’t have time for random product mentions — and neither do I. Best Prime Day smartwatch and fitness tracker deals 2025 More
When is Amazon’s October Prime Day? Amazon’s October Prime Day is a two-day sales event for Prime members. This year, sales were live from Oct. 7 through the end of Wednesday, Oct. 8.Is October Prime Day a good time to buy a tablet? Prime Day is a great time to look for deals on tablets that wouldn’t normally be on sale, such as iPads or Amazon-branded devices like the Kindle. You’ll also get another opportunity for big sales during Black Friday.Amazon Prime Day vs. Black Friday: Which has better deals? While Amazon Prime Day has deals exclusive to Prime members, Black Friday deals are available across all retailers and are available to anyone. Some of the lowest prices we’ve ever seen products discounted at have been during Black Friday sales events. However, we consistently notice that Amazon products are priced lower during Prime Day events, so now is a better time to buy Kindles, Fire TVs, Echo devices, etc. How can you fact-check Prime Day deals?To find out if a deal is actually legit or worth your money, you can use deal trackers like Keepa and Camel Camel Camel that are easy to use and download. At ZDNET, we use Camel Camel Camel to track a product’s price differences over time and compare the lowest price to the highest price. Also: We’re tracking the prices of our top 20 products this Prime Day – here’s what deals are legitHow did we choose these October Prime Day deals?ZDNET only recommends the devices we can stand behind. When we say you’re getting a good deal, we want to ensure your hard-earned money goes toward an excellent value. To select the top deals, we thoroughly review the best sales, make accurate price comparisons using historical data, and combine our personal experience to determine which ones are worth purchasing.What are the best Prime Day deals?ZDNET’s experts have been searching through Prime Day and other sales to find the best discounts by category. These are the best deals still available now:And the best deals from other retailers: More
