Eliana Willis

anilakkus/iStock/Getty Images Plus via Getty Images Follow ZDNET: Add us as a preferred source<!–> on Google. ZDNET’s key takeaways Copilot can now remember or forget details based on your command. Copilot’s memories can be viewed in Settings > User memory. Greater memory comes with greater risk. Microsoft’s Copilot AI assistant can now be explicitly prompted to remember […] More

‘ZDNET Recommends’: What exactly does it mean? ZDNET’s recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources, including vendor and retailer listings as well as other relevant and independent reviews sites. And we pore over customer reviews to find out what matters to real people who already own and use the products and services we’re assessing.When you click through from our site to a retailer and buy a product or service, we may earn affiliate commissions. This helps support our work, but does not affect what we cover or how, and it does not affect the price you pay. Neither ZDNET nor the author are compensated for these independent reviews. Indeed, we follow strict guidelines that ensure our editorial content is never influenced by advertisers.ZDNET’s editorial team writes on behalf of you, our reader. Our goal is to deliver the most accurate information and the most knowledgeable advice possible in order to help you make smarter buying decisions on tech gear and a wide array of products and services. Our editors thoroughly review and fact-check every article to ensure that our content meets the highest standards. If we have made an error or published misleading information, we will correct or clarify the article. If you see inaccuracies in our content, please report the mistake via this form. Close More

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When is October Prime Day 2025? This year, Amazon’s October Prime Day sale runs on Oct. 7 and Oct. 8. The annual sale will last for two days, and you can expect to see a range of deals on household items, electronics, gadgets, fashion, and more.When is Target Circle Week?Target Circle Week begins on Sunday, Oct. 5, and the sales event will run through Oct. 11.Are products really cheaper on Prime Day or during Target Circle Week? Historically, they can be. While some prices are inflated just prior to these events and then brought down to their original level in an effort to appear cheaper, there are still many genuine deals available on popular tech products.  How did we choose these October Prime Day deals?ZDNET authors only write about deals that interest us personally and include products that we own, have previously tested, or are on our own wishlists. Our experts look for deals that are at least 20% off (or are normally not on sale), using established price comparison tools and trackers to determine whether the deal actually represents value for your money. We also explore customer reviews to find out what matters to those who already own and use the products and deals we’re recommending. What are the best Prime Day deals?ZDNET’s experts have been searching through Prime Day and other sales to find the best discounts by category. These are the best deals live now:And the best deals from other retailers: More

When is October Prime Day 2025? This year, Amazon’s October Prime Day sale begins on Oct. 7 and ends Oct. 8. The annual sale will last for two days in the fall, and you can expect to see a range of deals on household goods, tech gadgets, and electronics, including laptops, PCs, and headphones. Are headphones really cheaper on Prime Day? Yes, you can find headphones at discounted prices during Prime Day. I spend a lot of time testing headphones and tracking their retail and discounted prices. All of the headphones, earbuds, and Bluetooth speakers included in this list are discounted from their original sale price. There are two cases I’m aware of regarding retail price changes after the product’s initial launch: The Bose QuietComfort Ultra headphones and the Sonos Ace. Bose’s premium headphones were initially priced at $429, rose to $449, and are back down to $429 following the launch of the QuietComfort Ultra 2 headphones. Conversely, Sonos’ headphones were $449 at launch and now retail for $399. I expect both headphones to be on sale during Amazon’s shopping event. Bowers & Wilkins’s Px7 S3 were also $449 at launch and now retail for $479, though they were released so recently, I don’t expect them to be on sale right now.Otherwise, you can find many organic discounts. Beats’ headphones, Apple’s older AirPods, and Bose’s headphones and earbuds tend to have the most worthwhile discounts.How did we choose these October Prime Day deals?ZDNET authors only write about deals that interest us personally and include products that we own or want to buy. Our experts looked for deals that were at least 20% off (or are normally not on sale, as is often the case with Apple devices), using established price comparison tools and trackers to determine whether the deal actually represents value for your money.We also explored customer reviews to find out what matters to those who already own and use the products and deals we’re recommending. Our recommendations may also be based on our own testing.What are the best Prime Day deals?ZDNET’s experts have been searching through Prime Day and other sales to find the best discounts by category. These are the best deals live now:And the best deals from other retailers: More