Roku vs. Fire Stick: I compared both streaming devices in 2025, and there’s a clear winner

If you want to cut the cord and enhance your streaming TV experience, you may wonder which device is best suited for you. The Amazon Fire TV Stick and the Roku Streaming Stick are two of the most popular options on the market — and they’re both on sale right now. However, there are some key differences to consider before pulling the plug.

Also: I watched Roku’s free live TV channels, and it felt like the cable I grew up with

Amazon Fire TV and Roku strive to provide the best streaming experience possible through dongles, branded televisions, and streaming boxes. Choosing the right device, however, involves more than just comparing price tags. I’ll delve into the major differences between Fire TV and the Roku streaming platform to help you determine which one best suits your needs and preferences, using the comparable Roku Streaming Stick Plus and Fire TV Stick 4K Plus as examples.

Specifications

You should buy a Fire TV Stick 4K Plus if…

1. You want more features for less money (right now)

When you compare the tech specifications of a Fire TV Stick 4K Plus against the Roku Streaming Stick Plus, you’ll find that both devices are very similar. One thing is certain, however: Amazon offers bigger discounts more often on its Fire TV Stick than Roku does, as the former is now available for half off at $25, while the latter is $29. This means you can typically find the Fire TV Stick 4K Plus for a lower price than the Roku (like right now).

Also: I changed 10 settings on my Fire TV to significantly improve the performance

The Fire TV Stick 4K Plus has dropped to $24, while the Roku Streaming Stick Plus dropped to $29. Both are discounted, but the Fire TV is a better deal as it comes with Dolby Vision and seamless Alexa integrations — which brings me to my next point.

2. You use Alexa in your smart home

Alexa, Amazon’s voice assistant, has become a must on almost every Amazon device, and the Fire TV Stick 4K Plus is no exception. The Alexa-enabled remote included with this streaming device features a button that can be pressed and held to ask Alexa questions. Though the Roku also comes with a voice remote that you can use for navigation within the Roku platform, the Alexa remote can go beyond searching for your favorite TV show.

If you have Alexa-enabled devices as part of your smart home setup, you can use your Fire TV Stick remote to tell Alexa to turn on a smart light or adjust the room temperature on your smart thermostat. You can even ask the voice assistant to show you compatible security cameras on your TV. 

Also: 12+ powerful Alexa commands you should start using at home (no subscriptions required)

Roku offers a line of smart home products that can integrate its camera feeds with Roku TVs or streaming devices; however, the feature is currently limited to Roku Home devices. Roku is rolling out an updated Roku Voice feature with a similar virtual assistant to Alexa, but that update hasn’t been released yet.

3. You watch primarily Prime Video (and don’t mind ads)

Unsurprisingly, the Fire TV platform is more focused on Prime Video. The streaming service comes preinstalled on the device, offering access to great exclusive programming. These include, but are not limited to, hit shows like Fallout, The Boys, and the upcoming Steal. Of course, not everything is geared toward adults, as there are plenty of kid-friendly shows, such as Tumble Leaf and the newer BatFam, which my kids love.

As the Fire TV is an Amazon product, it’s not surprising that you’ll find many ads while navigating the system. I personally don’t mind the ads so much; I ignore most of them. However, if you’re an avid viewer of Prime Video content, you’ll find the ads tailored to users like you. 

Also: How to clear your TV cache (and why it makes such a big difference)

Roku devices offer access to Prime Video, but the service is not preinstalled. You’ll need to visit the Roku Channel Store, download the Prime Video app, register the app, record a six-digit code, and enter that code into Amazon’s MyTV webpage–>. The process is straightforward, but it can take some time to complete. Meanwhile, on the Fire TV Stick, simply log in to your account to start watching.

You should buy a Roku Streaming Stick Plus if…

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1. You prefer a more user-friendly platform

The Fire TV menu is visually attractive, but it’s not as straightforward or user-friendly as the Roku platform. You often have to take extra steps to accomplish something compared to what can be completed in a single step on a Roku.

Also: Try this 30-second refresh on your Roku TV before replacing it for good

The Roku operating system is not only easier to navigate for everyday users but also for guests who aren’t familiar with it, including children and older people. The system uses tiles that make it more intuitive to find what you need, and it doesn’t autoplay ads while you’re on the home screen, while you’re deciding what to watch.

2. You want a foolproof remote control

Admittedly, Fire TV remotes have come a long way in becoming more user-friendly and, in the process, more like the Roku remote. However, I still find the Roku remote easier to use than its competitor. 

Also: Try this 30-second refresh on your Roku TV before replacing it for good

It’s the buttons for me; give me good old arrows, and I know where to go. I don’t want to sound like a dinosaur here, but I’d choose the Roku remote if I had to choose between it, my Fire TV, Google TV Streamer, and Apple TV 4K remotes.

The Roku remote is rounder and thicker than the Fire TV remote, which is thinner and more prone to getting lost between the couch cushions. The Roku remote also has old-school arrows and an “OK” button, whereas the Fire TV remote has a circle with a round “OK” button in the middle and, you guessed it, no letters or arrows in this navigation wheel, which makes it a little less intuitive for someone getting familiar with it.

Also: How to reset your Roku: 4 easy ways

Aside from this, both remotes are quite similar: they both have mute and volume buttons to control compatible televisions, standard navigation buttons, and four-channel shortcut buttons that are not reprogrammable on either remote. Additionally, both devices feature a mobile app that allows your phone to serve as a remote control in case you lose your physical remote.

3. You want to take your Roku anywhere

The newest Roku Streaming Stick HD and Plus models feature a convenient benefit that makes them the most travel-friendly streaming devices: they’re powered by your TV’s HDMI port. Aside from the Stick itself and the remote, there are no extra cables or add-ons to the Roku Stick Plus.

Also: Try this 30-second refresh on your Roku TV before replacing it for good

This not only makes installation easier than ever, but also makes it easy to carry around if you want to take it with you on a trip. Taking your Roku lets you use your own streaming device and subscriptions at a hotel or short-term rental without having to log in to them or, worse, forgetting to log out before leaving. 

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