Prime Day is nearly here — again. This time, it comes in the form of October Prime Day, or Prime Big Deal Days. If you’re having trouble keeping track of the various Prime Days, you aren’t alone, but we’re here to make it easier.
If you’re feeling shoppy and want to save some money on a big purchase, now might be the time to buy. During October Prime Day, which takes place on Oct. 7 and 8, Amazon is slicing prices on household tech, electronics, and more — including Kindle devices, which often hit their lowest prices of the year during Prime Day sales. Whether you’re eyeing the latest Kindle Scribe or the fan-favorite Paperwhite, these devices will surely be discounted during the two-day event.
Also: The best Kindles we’ve tested
I’ve been an avid Kindle user for years, and I’ve witnessed Amazon discounting the e-readers during Black Friday, Cyber Monday, and Prime Day. We’ll see Amazon apply deals to its lineup of e-readers during the event, but while we wait for prices on Paperwhites and Scribes to drop, here are some discounts you can shop in the meantime. Additionally, Amazon unveiled two new Kindles at its hardware event so older and just-as-capable devices might get discounts during the October Prime Day as a result of these newer product launches.
Also: The best deals to shop ahead of October Prime Day
My favorite Prime Day Kindle and e-reader deals
- Current price: $118
- Original price: $162
In the market for a base model Kindle, a case, and an adapter? You can get this bundle offer with the matcha green base model Kindle at 27% off right now.
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- Three months of Kindle Unlimited for free–> (save $36): Looking to read more but buy fewer books? This free trial offers three months of Kindle Unlimited for $0. After the trial ends, Kindle Unlimited costs $12 per month.
- CoBak Kindle Scribe Case<!–>
: $17 (save $4): This waterproof leather case comes with a pen holder and is under $20 right now. The smart cover automatically wakes up your e-reader or puts it to sleep. - Kindle Essentials Bundle with 2024 base model Kindle 16GB–>: $118 (save $44): Last year’s base model Kindle is the e-reader I highly recommend to first-time buyers. This bundle combines the Kindle with a fabric cover and an adapter.
- International Kindle Oasis 32GB<!–>: $175 (save $175): Despite the Kindle Oasis’s half-off discount, it’s important to note that the e-reader isn’t available to buy within the US.
- Kindle Kids 16GB–>: $95 (save $35): Right now is a great time to buy your kid a Kindle. The e-reader, packed with a two-year no-questions-asked warranty, is built for kids ages 3 through 12.
- Kindle Paperwhite Kids 16GB<!–>: $135 (save $45): This e-reader is waterproof and comes with an adjustable warm light for reading in every environment.
- Kindle Scribe Essentials Bundle 16GB–>: $337 (save $163): Amazon just unveiled a new lineup of Kindle Scribes, so now is a great time to get a deal on last year’s Scribe model. Whether you’re a student taking notes ahead of class or an avid reader and annotator, the Kindle Scribe offers an e-reader and note-taking device all in one.
- Kindle Scribe 16GB<!–>: $300 (save $100): If you’re not looking to bundle, this Kindle Scribe also includes a Premium Pen.
- Kindle Paperwhite Essentials Bundle–>: $157 (save $60): The Kindle Paperwhite is a step up from the base model Kindle. It’s built for avid e-readers who are graduating from the smaller device and sharper display, and longer battery life. This bundle combines the Paperwhite with a black fabric cover and an adapter.
- Kindle Paperwhite Signature Edition Essentials Bundle: $196 (save $87): The Signature Edition packs double the storage of the original Paperwhite at 32 GB. It comes with a charging dock, a fabric cover, and, of course, the e-reader.
Prime Day e-reader accessory deals
When is October Prime Day 2025?
Prime Big Deals Day takes place from October 7 through October 8 this year. During the sale, the retailer cuts prices on thousands of products (and many products from brands it owns, like Kindle, Alexa, Ring, and more).
Are Kindles really cheaper on Prime Day?
Because Kindles fall under one of the many brands Amazon owns, Amazon will normally drop prices during Prime Day on them. I’ve been covering these Kindle deals for over two years, and I can almost guarantee that there will be a price drop on the devices during the two-day event.
How did we choose these Prime Day deals?
ZDNET only writes about deals we want to buy — devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops.
We also looked over customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter.
What are the best early Prime Day deals?
ZDNET’s experts have been searching through early Prime Day and other sales to find the best discounts by category. These are the best deals live now:
And the best deals from other retailers:
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