Sony Bravia X90L 98 inch TV
Adam Breeden/ZDNET
Sony recently announced that it has developed a brand new display system capable of far better color reproduction than conventional LED and OLED screens. The details behind this technology are rather complicated, so I’m going to break things down and simplify much of the information.
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Referred to as “New RGB LED,” this panel tech can individually control the three primary colors of red, green, and blue in LEDs, allowing them to “emit [each] light independently.” The result is higher color purity or trueness. Images will cover 99% of the DCI-P3 color space and about 90% of the ITU-R BT.2020 television standard.
This system will also have Sony’s “advanced backlight control technology,” which will allow future TVs to faithfully reproduce specific hues and gradations.
The company gives the example of a screen displaying bright autumn foliage. A scene like this shows off various shades of red, yellow, orange, and more. According to Sony, its new TV tech adjusts screen luminance to be in sync with color gradation and deliver incredible detail.
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By comparison, conventional high-brightness TVs tend to “concentrate light on bright [on-screen] elements.” Those objects may have vivid colors, but this aspect comes at the cost of detailed images. You don’t have subtle gradations or “nuanced hues,” and the final output can look flat.
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The company’s example of how color volume is enhanced with the new RGB tech.
Sony