Google’s AI video generator rolls out in private preview. Here’s who can access

Despite being late to the image generation space, Google’s Imagen models have proven highly competitive, even powering ZDNET’s overall top pick for best image generator. Now, the company is expanding into text-to-video generation and making its model Veo available to Google Cloud customers. 

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On Tuesday, Google announced that Veo is available in private preview on Vertex AI, the Google Cloud platform where developers and data scientists can more easily access, build, train, and deploy large language models (LLMs) for their applications and use cases.   

Veo was first released in May at Google I/O. According to Google, Veo is the company’s most advanced video generation model, capable of creating realistic videos that adhere to a user’s prompt with 24 or 30 fps. In the examples provided, the generations look impressive, tackling the issue of consistency between motions, which is a big challenge for video generators. 

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Along with text prompts, the model can also use reference images to create videos that bring pictures to life, remaining consistent in style, as seen in the two examples below:

Vertex AI users will also have access to Imagen 3, the company’s most advanced text-to-image generator, which now has a customization feature that enables users to include a reference image, making it easier to create brand assets. 

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Imagen 3 also adds a new editing feature that makes it easier for users to fine-tune images generated by inpainting aspects and outpainting or expanding the image further. 

According to Google, potential customer use cases include generating images or videos for marketing and advertisement purposes, such as social media content and assets for blogs and events, and even creating film clips. 

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To get started with Vertex AI, visit the webpage, which contains many educational materials, including tutorials, a glossary, and tips. You can also start a free trial or contact the sales team for more information.