A screenshot taken by a video generated using the Firefly Video Model.
Adobe
Even though image generators may already seem like an innovative, advanced application of artificial intelligence (AI), companies have set their sights on the next forefront: AI video generation. Today, Adobe has become the first major company to make its AI video generator available to the public.
At its annual creativity conference, Adobe Max, the company unveiled its latest AI features and products across its suite of creative tools, including its generative AI models, known collectively as Adobe Firefly. Now, users can use texts or images to create AI-generated videos with the company’s new Adobe Firefly Video model.
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The video model will be available on the Firefly website in public beta, where users can test the model by inputting texts or images they’d like converted to video. Adobe plans to use that feedback from the beta to improve the model further.
Adobe’s Firefly for Video model will also be available in Adobe Premiere through a new Generative Expand feature, also in beta. This feature allows users to expand a clip with AI-generated video and audio that matches the original clip.
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According to Adobe, the new model stands out because it is commercially safe. Like the other Firefly Models, it was trained on Adobe Stock images, openly licensed content, and public domain content. Furthermore, Adobe Stock contributors whose content was used to train the model are eligible for a Firefly Contributor Bonus.
Also: Adobe unveiled a new tool to help protect artist’s work from AI – and it’s free
Of course, like when using any other AI image generator, it is always a good idea to be transparent about your use of AI to create the image in order to build trust with your audience and be aware of the potential legal risks that can come with using the technology.
How to use Adobe Firefly for Video
If you are interested in trying out the model for yourself, you can join the waitlist. Once you get access, while it is in public beta, all generations will be free. All you have to do is select the model, enter a prompt, and get started. There is also a suggestion box to spur your creativity and camera controls to allow you to customize the generation as much as you’d like through camera angle, motion, and zoom.
Are there alternatives?
This launch beats OpenAI’s text-to-video model, Sora, which was announced in February and has yet to be made available to the general public. Google’s counterpart, Veo, was announced in May but has also not been released publicly, though YouTube announced that it would be incorporated into the application to help creators make content. Meta also announced its version, MovieGen, earlier this month, which is unavailable yet.
