When it comes to buying a new TV, it can feel like every brand offers the same suite of streaming apps and smart features. But ZDNET readers have zeroed in on their favorite TV models from brands like LG, Vizio, Samsung, and Hisense, which vary from high-end OLED screens to budget-friendly TVs for secondary displays.
Also: The best Black Friday TV deals live now
Ahead of the holiday shopping season, our team has put together a list of the top-selling TVs for ZDNET readers from different retailers, in order of units sold via links in our product reviews (note that your privacy is protected; we only have access to aggregate data from our user base, and there is no way for us to identify individual people’s purchases). Read on to find out more about ZDNET’s most popular TV models in 2025 so far, and see which ones are on sale ahead of Black Friday.
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The 6 most popular TVs among ZDNET readers this year
The G4 OLED may not be the latest version of LG’s flagship TV lineup, but it still offers plenty of reasons to pick one up (and I’d actually recommend it over the newer G5). With support for both Dolby Atmos and Dolby Vision HDR, you’ll get enhanced detailing and bolder colors as well as virtual surround sound for a more immersive experience. It supports both AMD FreeSync Premium and Nvidia G-Sync VRR for console gaming to reduce the risk of screen tearing. It also features support for Alexa, Google Assistant, and Apple HomeKit for hands-free controls.
Review: The LG G4 OLED is one of my favorite TVs for picture quality
“I’m not usually a fan of LG TVs, but since testing the LG G4 OLED TV last year, I have to admit that it has the most impressive picture quality of any TV I’ve ever bought, used, or tested,” ZDNET editor-in-chief Jason Hiner writes. The LG G4 OLED is available in a variety of sizes, but ZDNET readers gravitated toward the 65- and 83-inch models.
Deal: The 65-inch LG G4 is currently 21% off at Amazon.
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Both myself and former ZDNET editor Chris Bayer got to test out the TCL QM8, and we were both impressed by what the company had to offer with its flagship TV. With a peak brightness of 5,000 nits, you’ll get excellent visibility in almost any lighting environment — even direct sunlight — while the 5,000 local dimming zones give you OLED-level contrast for sharper image quality.
The QM8 has a base refresh rate of 120Hz that can be boosted to 144Hz for console gaming, while AMD FreeSync Premium Pro VRR support prevents stuttering and freezing while gaming. The TCL QM8 is available in sizes up to 115 inches, but ZDNET readers most often opt for the 65-, 85-, and 98-inch models for both typical living rooms and dedicated home theaters.
Review: Why I recommend this TCL Mini LED TV to most people, even though it’s a year old
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The Hisense U8 is an excellent midrange Mini-LED TV available in screen sizes from 55 to 100 inches, allowing it to fit in as either a cinema-sized TV in your home theater or a more modest second screen in your bedroom. A 165Hz refresh rate gives you smoother motion in live sports, fast-paced movies, and video games. Console gamers can also take advantage of AMD FreeSync Premium Pro VRR to prevent screen tearing and stuttering.
Review: The Hisense U8 is my favorite Mini LED TV
Deal: The Hisense U8 is currently 28% off at Amazon and Best Buy.
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Samsung is one of the biggest names in televisions, and the Samsung QN90D proves why. The updated QLED panel gives you better color accuracy, sharper contrast, and cleaner detailing while Dolby Atmos and object- tracking sound give you 3D audio that follows the on-screen action for a more immersive experience. Support for thousands of streaming apps, plus a preloaded suite of popular options lets you turn your living room or home theater into the ultimate entertainment space.
Review: This 98-inch Samsung 4K TV is the ultimate home theater experience
Former ZDNET editor Chris Bayer tested this Samsung model, and wrote “The QN90D offered up a crystal-clear picture with glistering highlights, vibrant colors, and the truest blacks I’ve witnessed on a non-OLED set.”
Deal: The 85-inch Samsung QN90D is currently on sale for 32% off at Samsung and Best Buy.
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A worthy competitor to Samsung’s The Frame, the Hisense S7 Canvas is a gallery-inspired TV that will turn your space into a personal art show as well as an entertainment hub. Interchangeable frames let you show off your personal style or blend your TV into your living room decor while access to free art content allows you to create custom slide shows. The updated QLED panel gives you bolder colors and a brighter picture, even in the daytime.
Review: Why I recommend Hisense’s Frame TV competitor
ZDNET reviewer Kerry Wan called the Canvas “a lifestyle set that delivers practical image quality and a trendy aesthetic.”
Deal: The 65-inch Hisense S7 Canvas is currently 19% off at Amazon and Best Buy.
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The QM7 is a great midrange TV from TCL available in screen sizes from 55 to 115 inches. It features a 144Hz refresh rate for smoother motion in everything from live sports to console gaming, while Dolby Vision IQ gives you enhanced picture quality while streaming movies and shows. You’ll also get integrated Bang & Olufsen audio and Dolby Atmos virtual surround sound for a more immersive listening experience.
Deal: The 65-inch TCL QM7 is currently 40% off at Best Buy.
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Source: Robotics - zdnet.com
