Best Prime Day TV deals: My 30+ favorite offers, updated live

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• Sony Bravia A95K OLED 65-inch–>: $1,698 (save $1,800): This Sony OLED deal for 51% off is our editor-in-chief Jason Hiner’s favorite Prime Day TV deal, ever. “You won’t find a better quality TV at that price,” he writes.
• Toshiba C350 85-inch<!–>: $600 (save $600): An affordable big-screen TV that still offers 4K resolution, a 60Hz refresh rate, Dolby Vision HDR, and Dolby Atmos virtual surround sound.
• TCL QM7K 75-inch–>: $998 (save $1,002): TCL’s flagship Mini LED TV offers a 144Hz refresh rate, an improved processor for better upscaling, and integrated audio by Bang & Olufsen.
• Samsung QN90D 50-inch<!–>: $798 (save $602): Samsung’s flagship QLED TV in a smaller package for dorms and apartments with object tracking sound, Dolby Atmos, a 120Hz refresh rate, and AI-enhanced 4K upscaling.
• Sony Bravia A95K OLED 65-inch–>: $1,698 (save $1,802): An older version of Sony’s flagship OLED TV with a 120Hz refresh rate, Dolby Vision and Dolby Atmos, and object-tracking sound.
• Sony Bravia 5 98-inch<!–>: $5,000 (save $1,000): An impressive TV with a 98-inch display backed by Mini LED technologies. This 2025 model can stream in 4K HDR and is powered by the Google TV operating system.
• LG 55-inch UHD AI 4K TV–>: $327 (save $50): If you’re in the market for an affordable, mid-sized TV with 4K capabilities, consider the discount available on this LG model. 
• Hisense 75-inch U6 Series Mini-LED TV<!–>: $800 (save $500): Another favorite deal of ours is for the Hisense U6, a 75-inch TV being offered with a $500 discount. 

• Amazon Fire TV 32-inch TV–>: $110 (save $40): A cheap Fire TV we’ve spotted is only $110, and its 32-inch display makes it perfect for your bedroom or a small office.

More top Prime Day 2025 TV deals

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• Current price: $798
• Original price: $1,398
Samsung’s flagship QLED TV offers both object tracking sound and Dolby Atmos virtual surround sound, integrated voice controls, cloud gaming support, and a 120Hz refresh rate that can be boosted to 144Hz for console gaming. When our reviewer tested the Samsung QN90D, he said he was “blown away” by the picture quality. 
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• Current price: $600
• Original price: $1,200
You can add a cinema-sized TV to your home theater without breaking the bank with the Toshiba C350 85-inch. You’ll get 4K resolution, a 60Hz refresh rate, support for both Dolby Atmos and Dolby Vision HDR, and even basic VRR support for console gaming
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• Current price: $998
• Original price: $2,000
A high-end Mini-LED TV from TCL that offers a 144Hz refresh rate that can be boosted to 288Hz, integrated audio by Bang & Olufsen for enhanced sound, and an automatic game mode with support for AMD FreeSync Premium Pro VRR. Our reviewer recommends the TCL QM7K TV to most people.
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• Current price: $3,998
• Regular price: $4,800
Sony’s flagship Mini LED TV offers Dolby Vision HDR, exclusive VRR support for the PS5, Dolby Atmos virtual surround sound, and an IMAX Enhanced picture mode for streaming movies. We’re big fans of the Sony Bravia TV line at ZDNET.
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• Current price: $1,500
• Regular price: $3,000
One of the biggest TVs available to buy offers a 144Hz refresh rate, Dolby Vision HDR support, Dolby Atmos, and AMD FreeSync Premium VRR for console gaming.
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• Hisense S7 Canvas 65-inch–>: $898 (save $402 at Amazon): A gallery-inspired TV with a 144Hz refresh rate, anti-glare display, and dedicated art mode to turn your living room or home theater into a personalized art show.
• Amazon Fire TV Alexa Remote Pro<!–>: $25 (save $10 at Amazon): A replacement remote for Amazon’s Fire TV models with backlit buttons, integrated Alexa voice controls, and dedicated buttons for popular apps as well as quick-connecting Bluetooth headphones for private listening.
• Roku Streaming Stick 4K–>: $35 (save $15 at Amazon): This streaming stick turns any TV into a Roku-based smart TV with access to thousands of streaming and entertainment apps, HDR support, and a remote with integrated voice controls.

Best Prime Day 2025 OLED TV deals 

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• Current price: $1,197
• Regular price: $2,497
The 2024 iteration of LG’s flagship OLED TV still offers excellent picture quality, Dolby Vision HDR, and a 120Hz refresh rate
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• Current price: $2,000
• Regular price: $3,500
A mid-range OLED TV from LG that features support for both Dolby Vision HDR and Dolby Atmos virtual surround sound, a max refresh rate of 144Hz, and support for both Nvidia G-Sync and AMD FreeSync VRR for console gaming. 
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• Current price: $2,500
• Regular price: $3,900
The 2024 version of Sony’s flagship OLED TV is our pick for the best Sony TV overall. It still offers great picture and audio quality, exclusive VRR support for gaming on the PS5, and object-tracking sound. 
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• Samsung S95F OLED 65-inch–>: $2,800 (save $500 at Amazon): Samsung’s latest OLED model offers an AI-assisted processor for better picture and audio processing, a max refresh rate of 165Hz, Dolby Atmos, and Samsung’s Object Tracking Sound+ for audio that follows the on-screen action.
• Sony Bravia XR A90K 48-inch<!–>: $998 (save $400 at Amazon): A smaller-screen OLED that offers Dolby Vision HDR, exclusive VRR support for gaming on the PS5 console, a 120Hz refresh rate, and Sony’s Acoustic Surface Audio+ technology that turns the entire screen into a speaker for object-tracking sound.
• Sony Bravia A95L QD-OLED 77-inch–>: $3,998 (save $1,002 at Amazon): An older version of Sony’s flagship OLED TV that still offers great features like Dolby Vision HDR, a dedicated gaming mode with exclusive features for the PS5, and Sony’s Acoustic Surface Audio+ tech for object-tracking sound.
• LG 65-inch Class OLED Evo TV<!–>: $1,797 (save $900): Another OLED TV you could consider is this LG Evo model, offering 65 inches of display real estate and available with a 33% discount. 
Best Prime Day 2025 Fire TV deals
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• Current price: $380
• Regular price: $580
A budget-friendly smart TV with a 60Hz refresh rate and support for both Dolby Atmos and Dolby Vision HDR. 
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• Current price: $900
• Regular price: $1,300
A mid-range big-screen TV from Hisense with a 144Hz refresh rate, Dolby Vision and Dolby Atmos support, and a dedicated gaming mode.
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• Current price: $220
• Regular price: $330
An entry-level TV from Amazon built for streaming with HDR10 support, 4K resolution, and integrated voice controls.
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Best Prime Day 2025 streaming deals
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• Current price: $69 
• Regular price: $99
The Roku Ultra turns any TV into a smart TV with access to thousands of streaming apps for shows, movies, and music as well as support for 4K resolution, Dolby Vision HDR, and Dolby Atmos virtual surround sound.
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• Current price: $60
• Regular price: $120
This bundle includes a Fire TV Stick 4K and Luna wireless gaming controller to turn any TV into a cloud gaming device.
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• Current price: $90
• Regular price: $140
The Fire TV Cube combines the capabilities of a smart speaker and streaming device into a single unit.
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• Google TV Streamer 4K–>: $84 (save $16): If you would like to combine streaming with smart home control, you might want to explore Google’s answer to streaming dongles — the Google TV Streamer, now on sale.  

What are the best Prime Day deals so far?

ZDNET’s experts are searching through Prime Day sales to find the best discounts by category. These are the best deals so far:

You can also find the best deals from other retailers competing with Prime Day sales:

When is Amazon Prime Day 2025? 

Amazon’s annual Prime Day sale will run from July 8 to the 11th. But if you can’t wait until the sale officially starts to upgrade your TV and home theater, you can find discounts on brands like Sony, Samsung, and Hisense well ahead of Prime Day. 

Are TVs really cheaper on Prime Day? 

They can be! Many brands often run their own discounts and sales events in parallel with retailers like Amazon and Best Buy, and summer is usually when new TV models hit the shelves. So stores and brands alike might offer steep discounts on last year’s models in order to move inventory and make room for new releases. And while you can certainly find good deals before Prime Day officially kicks off, the very best TV deals won’t go live until the sale does.

How did we choose these Prime Day deals?

I am very picky when choosing which TV deals, Prime Day or otherwise, to include in my lists and roundups. With high-end offerings and budget picks alike having so many similar smart features like the same suite of preloaded streaming apps, integrated voice controls, and Dolby Vision HDR support, I chose only the steepest discounts on the best TVs each brand had to offer. As well as a few bundles where you can snag free TVs, gift cards, and more to help sweeten the deal.

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Our top Prime Day deals

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Source: Robotics - zdnet.com