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Over the past several months, Google has been slowly rolling out Chrome’s new ad technology. Describing it as “Enhanced ad privacy,” the new policy essentially lets websites take a user’s Chrome browser history and serve related ads.
The new technology first appeared in a Chrome update in July, but now more and more users are reporting a popup announcing the addition. So if you haven’t seen it yet, odds are you will soon.
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When the popup does appear, it informs users that ad policies are changing and details what’s new. Google does tell users that “You can make changes in Chrome settings,” but clicking “Got it” to dismiss the box leaves the new option on.
While it’s essentially the same as third-party tracking cookies that have been around for some time, many people are upset about Google using their online activity to make more ad profit. Fortunately, there’s a fairly easy way to opt out.
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From your Chrome browser, click on “Settings,” then “Privacy and Security,” and then “Ad Privacy.” Once you’re there, you’ll see a screen with three tabs — ad topics, site-suggested ads, and ad measurement.
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