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When is October Prime Day 2025? This year, Amazon’s Prime Big Deal Days sale, which typically takes place in October, runs from October 7 to 8. The annual sale offers a wide range of deals on household goods and electronics.Are Amazon Echo devices really cheaper on Prime Day? Echo devices are typically at their lowest prices during Amazon Prime Day and even the Prime Big Deal Days sale. Since this is Amazon’s own event, Prime Day deals always appear for Amazon-branded products, including the Echo device family. How did we choose these October Prime Day deals?ZDNET authors only write about deals that interest us personally and include products that we own, have tested, or want to buy. Our experts searched for deals that were at least 20% off (or were rarely on sale, as is often the case with Apple devices), using established price comparison tools and trackers to determine whether the deal actually represents good value for your money. We also considered customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter during limited-time events.  More

Prime Big Deal Days is Amazon’s biggest sale event of the year, and it’s live now. We’ve got eyes on all the best laptop discounts and are compiling a list of the sales worth considering. This includes several of the best devices we tested this year, like the MacBook Air M4 More

NurPhoto / Contributor / Getty Images Follow ZDNET: Add us as a preferred source on Google. ZDNET’s key takeaways The new program focuses on vulnerabilities related to AI products. Rewards range from $500 to $30,000. Aaims to tackle past confusion concerning in-scope bugs and problems. Google has launched a new bug bounty program aimed at […] More

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October Prime Day is here — again. Amazon’s annual sale is now semi-annual, and this one runs through Oct. 8. This event is officially called Prime Big Deal Days and lasts for two days. Amazon typically cuts prices on its company-owned brands, such as Kindle, Ring, and Alexa devices, during this sales event. But more retailers, including Apple, Samsung, Oura, Google, and Garmin, also slash prices on their smartwatches and health trackers to participate. This makes October Prime Day a great opportunity to buy a wishlist item you’ve been putting off or complete your holiday shopping early. Also: The best October Prime Day deals live nowI’m rounding up some of the best smartwatch and fitness tracker deals on sale during October Prime Day. I’m only including products I have either tested myself or that a ZDNET colleague has tested and recommended, because I know readers don’t have time for random product mentions — and neither do I. Best Prime Day smartwatch and fitness tracker deals 2025 More

When is October Prime Day 2025?  Amazon’s Prime Big Deal Days sale, otherwise known as October Prime Day, runs over Oct. 7 and 8, back to the usual two-day sale extravaganza, and not the four days that we saw back in July.  Are gadgets like chargers and power banks really cheaper on Prime Day?  I watch prices closely, and yes, I can say with absolute certainty that you can find lots of great deals during the Amazon Prime Day sales. In fact, I’ve found some absolute killer deals to share with you here in the run-up to the event.  How did we choose these October Prime Day deals? Here at ZDNET, I only write about deals that interest me — the devices and gear I desire, need, or would recommend. I look for the best possible deal and seek out those things that are only occasionally on sale. I use established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops.  I also pay attention to customer reviews to find out what matters to real people who already own and use the deals I’m recommending. I’m one person testing one thing, so it’s useful to get a broader sampling. The goal is to deliver the most accurate advice to help you shop smarter.   More

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When is October Prime Day 2025? October Prime Day (or Prime Big Deal Days) landed on Tuesday, Oct. 7, and runs through Wednesday, Oct. 8 this year. Are deals really cheaper on Prime Day? The legitimacy of Prime Day is a hotly debated topic every year. Prime Day does have some legit deals, usually on flagship Amazon products like Fire TVs, Echo devices, Kindles, and more. However, the best way to ensure you’re getting an actual deal is to prepare to shop for offers and use price tracking tools to make sure you don’t fall victim to brands marking up items to “discount’ them later. How did we choose these October Prime Day deals?ZDNET only writes about deals we want to buy — devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops. We also looked over customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter. What are the best Prime Day deals?ZDNET’s experts have been searching through Prime Day and other sales to find the best discounts by category. These are the best deals live now:And the best deals from other retailers:More questions? Read our Prime Day guide to discover everything you need to know about Amazon’s October sale event.  More