How I started my own LinkedIn newsletter for free – in 5 easy steps
David Gewirtz / Elyse Betters Picaro / ZDNETIt’s been almost exactly two years since I launched my weekly Advanced Geekery email newsletter on Substack. Each week, I list my latest ZDNET articles, showcase any new videos I put out, sometimes spotlight projects I’m working on (and those of readers), and share a few great YouTube videos and articles worth reading.The newsletter is a great way for those who like my work to keep up with what I produce. Recently, I’ve started getting requests for a newsletter on LinkedIn from members who are much more LinkedIn-centric. Ever since Twitter took its wacky dive off the credibility cliff, LinkedIn has been picking up the slack in terms of professional and work-related social networking. Also: LinkedIn is making it easier to understand the full impact of your posts – here’s howAs it turns out, starting a LinkedIn newsletter is both easy and free. You don’t need a LinkedIn Premium account. LinkedIn will notify your network when you publish the first edition of your newsletter, and it will also invite new followers to subscribe. Each issue you put out will be shared to your feed. Plus, anyone who signs up as a subscriber will get an email notification in their inbox. I went ahead and set up Advanced Geekery on LinkedIn. The two editions (Substack and LinkedIn) are basically identical. I now write and edit each issue on Substack, then selectively copy and paste the content over to a new LinkedIn newsletter article. The newsletter on LinkedIn has a little less formatting control than the one on Substack, but it still looks pretty good. I can copy the text (with included links) from the Substack editor, but I have to add any pictures to the LinkedIn version manually. It seems to add about 15 minutes to my workflow, which is a small amount of effort to reach a different audience. How to create a LinkedIn newsletterIn this article, I’ll take you through the step-by-step process I used to set up my LinkedIn newsletter. If you want to set one up for Substack, I documented that as well. More