June Wan/ZDNETSamsung said on Thursday that it has agreed to acquire Oxford Semantic Technologies, a UK-based startup with knowledge graph technology.The South Korean tech giant said combining such technology with its on-device AI like those on the Galaxy S24 series will deliver “hyper-personalized” user experiences while personal data remains secure on the device. The company didn’t share the specifics of the deal.Also: The 45+ best Prime Day 2024 tablet deals: Last chance savingsKnowledge graph technology stores information like an interconnected web of related ideas and process data similarly to how humans acquire, remember, recall, and reason knowledge, Samsung said.This enhances the understanding of how people use products and services, which enables rapid information retrieval and recommendation, the company said.Also: Samsung’s S95D OLED is the best TV of CES 2024 and best in the world right nowOxford Semantic Technologies, founded in 2017, offers its technology in the form of its AI engines dubbed RDFox which can be applied to devices to boost their on-device AI capabilities, Samsung said, adding that it has been working with the startup since 2018.The graphs offered by these engines integrate information and context across various services and apps, Samsung noted, which allows it to craft a user experience that is tailor-made for the user by becoming increasingly familiar with their preferences and usage. The South Korean tech giant said it plans to apply the engine on its mobile devices, TVs, and home appliances. More