Google’s new AI shopping tool just changed the way we shop online – here’s why
Elyse Betters Picaro / ZDNETIn recent years, Google Search’s shopping features have evolved to make Search a one-stop shop for consumers searching for specific products, deals, and retailers. Shoppers on a budget can scour Search’s Shopping tab during major sale events to see which retailer offered the best deal and where.Also: Everything Google just announced at I/O 2025: Gemini upgrades, AI Search, Android XR, and moreBut often, consumers miss out on a product’s most productive discount, paying more later because they don’t want to wait again. During this year’s Google I/O developer conference, Google aims to solve this problem with AI. Shopping in AI Mode More
