How to disable ACR (and greatly reduced ads) on every TV model – and why you should, too
Kerry Wan/ZDNETDid you know every time you turn on your smart TV, you’re inviting an unseen guest to watch it with you? These days, most popular TV models utilize automatic content recognition (ACR), a form of ad surveillance technology that gathers information about everything you watch and transmits it to a centralized database. Manufacturers then use your data to identify your viewing preferences, enabling them to deliver highly targeted ads.Also: I tested this ‘Free TV’ in return for watching targeted ads – and was pleasantly surprisedWhat’s the incentive behind this invasive technology? According to market research firm eMarketer, in 2022, advertisers spent an estimated $18.6 billion on smart TV ads, and those numbers are only going up. More