What to expect at Amazon’s February event: Alexa 2.0, new Echos, and Fire TV upgrades
Maria Diaz/ZDNETAmazon has been focused on bringing generative AI to Alexa for the past few years, hitting multiple delays in launching new features that the company first announced in September 2023. The deferred Alexa 2.0 seems poised for a 2025 release, as evidenced by the surprise Devices and Services event Amazon is hosting at the end of the month.Amid rumors of Alexa 2.0 shortcomings, Amazon skipped its 2024 Devices and Services event, where the company typically announces new Alexa features and hardware devices. Now, the company plans to host an Amazon Alexa-themed event, where it is expected to unveil the voice assistant’s generative AI features and finally put an ETA on its launch.Also: 5 ways AI can help with your taxes – and 10 major mistakes to avoidThe event, which will take place on Feb. 26 in New York City, will be Panos Panay’s first since joining the Devices and Services division after his Microsoft exit. But aside from new Alexa features, Amazon could be preparing to launch other devices.What to expect from Amazon’s February 2025 event More