Surprise, surprise: another Prime Day is almost here. Though we just had a Prime Day sale in July, Amazon is hosting its Prime Big Deal Days event on Oct. 8-9, ahead of the busy holiday shopping season. Also: The best October Prime Day deals you can shop right nowAs someone who has researched and written about these deals events for over a year, I’ve noticed a lot of fake “deals” that run amok during sales like Prime Day. Brands will raise the price of a product ahead of a discount to make the deal look more attractive than it actually is. Since most people aren’t checking the price of an e-reader five days ahead of Prime Day and two days after (like I do for my job), they won’t see this trick and will think they’re saving themselves some money. They aren’t. And often, the best deals are on Amazon-owned products, like Kindles, Echo speakers, and Ring doorbells, since Amazon has the most control over its merchandise during deals events. So if you’re in the market for a new e-reader for yourself or your loved one (or you’re already getting a start on holiday shopping — kudos to you), now could be the time to buy a Kindle. Not every Kindle deal is worth your while, and I’ll do my best to highlight the ones that are during this October Prime Day. But a deals event like Prime Day is one of the best times of the year for buying a Kindle. While we wait for the official deals to take shape next week, peruse these deals on certain models, Kindle accessories, and even some dupes from Amazon Fire and Kobo Clara below. Our favorite early Amazon October Prime Day Kindle dealsKindle Oasis More