Sabrina Ortiz/ZDNETIf there’s one thing we’ve learned over the past year, it’s that generative AI is playing a pivotal role in technological advancements, including where people spend much of their day — automobiles. Today, Google and Qualcomm have officially partnered to leverage their chips and generative AI capabilities to help developers create more enriched automotive experiences.Also: Qualcomm’s new chipset that will power flagship Android phones makes the iPhone seem outdatedOn Tuesday, at the chipmaker’s Snapdragon Summit, Qualcomm announced a multi-year collaboration with Google that will utilize both companies’ latest technologies, including Snapdragon Digital Chassis, Android Automotive OS, and Google Cloud, to advance digital transformation in cars and develop generative AI-enabled digital cockpits. According to the press release, Google will bring its AI expertise to the collaboration, allowing for the development of intuitive generative AI experiences that anticipate users’ needs, such as more advanced voice assistants and immersive mapping, making driving as a whole more burdenless. More