Dell just took a leap of faith by renaming its entire laptop portfolio – and it might just work out
Kyle Kucharski/ZDNETDell announced a handful of new laptops at CES 2025, and if you’re a little confused looking at their names, you’re not alone. The company rebranded its entire portfolio, consolidating the names of the models we’re familiar with into the Dell, Dell Pro, and Dell Pro Max. The new naming convention might look strangely familiar (Mac or iPhone, anyone?), but Dell insists the original products themselves aren’t going anywhere — they’re just organized now. For example, the XPS line is now housed under the “Dell Premium” label, the Inspiron line is simply “Dell,” and the Latitude devices fall under “Dell Pro,” to name the big ones. Also: CES 2025: The 13 most impressive products so farAdditionally, the Dell Pro lineup occupies devices that previously would have fallen under the Latitude name, which have been further split up into the Dell Pro Plus and Dell Pro Premium products, aimed at the commercial consumer. Beyond its consumer side, Dell announced some sleek-looking new Alienware gaming devices with the Area-51 series: both a 16-inch and 18-inch laptop, as well as a desktop. The new laptops include some big hardware and design updates, so let’s break down what’s new. 1. Dell Pro 14 and Dell Pro 16 More