LinkedIn gets its own suite of video tools as it grows video presence on platform

The skyrocketing popularity of short-form video has transformed social media. LinkedIn says video on LinkedIn is bring watched 36% more year over year, with video creation growing at twice the rate of other post formats. As a result, the professional networking platform is leaning into video content.  

On Tuesday, LinkedIn announced a suite of video tools, including new creator analytics, video feed updates, enhanced video search, and more. 

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These tools will help creators to move beyond text and post more videos on the platform, which should, in turn, help them expand their reach and networks. Simultaneously, all users will enjoy more video content, so the tools are a win-win for everyone.

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For starters, LinkedIn users will be able to view full-screen vertical videos on the desktop. The experience, previously limited to mobile, will allow users to tap on a video and then continue to swipe or click through to discover more video content. Desktop users can also access a video tab and the “Videos For You” module in the feed.

To further the reach of video, LinkedIn will also surface more relevant content in search results, presented in a swipeable carousel format.

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If you are a content creator on the platform, several updates will help your audience connect with you. The first is a new profile preview feature, which allows users to see a snapshot of a creator’s profile within the full-screen video player while watching a video. 

The preview also displays recent video content from the creator. A more prominent ‘Follow’ button within the video player makes it easier to form long-term connections if a user wants to follow the creator. 

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Lastly, creators can now see their videos’ average watch time, an insight that can be used to determine what content resonates best with audiences and how to make people feel engaged longer. 

LinkedIn also offers nano-learning courses with expert tips and insights for creators who may not be as familiar with video creation but are ready to get started.