Your LG TV might soon keep tabs on your emotional state to show you more relevant ads.
In a recent press release, marketing and data science company Zenapse announced a partnership with LG to bring “emotionally intelligent insights and targeting” to connected televisions — or ads targeted to your emotions.
Also: You should probably clear your TV cache right now (and why it makes such a big difference)
Here’s how this works.
Zenapse will use a technology called “ZenVision” that watches content along with the viewer. That itself isn’t unique. It’s automatic content recognition, or a form of surveillance that understands what type of content you watch, and most smart TVs use it (ZDNET editor Chris Bayer recommends turning this off, by the way).
Traditional automatic content recognition builds a demographic profile including information like your age and location, but ZenVision, which is coming to LG televisions (the company didn’t say which models specifically), takes that information and uses AI to build a psychological profile to show ads that will resonate with you. These ads aren’t just tailored to what kind of content you’re watching, but ones tied to your overall emotions, beliefs, and sentiments.
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After AI analyzes your profile, your TV will place you into categories. The Zenapse website lists a number of “master segments” viewers can fall into, including family-centric, money matters, wellness seekers, digital adopters, social experiences & connectors, positive impact and environment, convenience seekers, and knowledge-focused.
Advertisers will have the ability to target ads to these specific groups.
How to turn off ACR on LG TVs
LG does allow users to turn off ACR, which should stop this new tracking. Go to your TV’s settings menu, then General, System, and Additional Settings. There, you’ll see a Live Plus toggle. Make sure it’s off.
While you’re there, you can also turn off additional ad tracking if you’d like. In the Additional Settings menu, find Advertising and then toggle on Limit Ad Tracking.
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Source: Robotics - zdnet.com
