Amazon’s October Prime Day, also known as Prime Big Deal Days, starts today. Plenty of major markdowns on TVs from brands like Samsung, Sony, Hisense, and more are here, and we’re tracking them live. Almost every screen size and panel type is on sale, from budget-friendly small-screen LED options to cinema-sized QLED and premium-grade OLED TVs. You can also find deals on other home theater equipment like soundbars, streaming sticks, and projectors.
Also: The top 6 TVs our readers bought this year (including a surprise budget pick)
I’ve been writing about and reviewing TVs for the better part of a decade, covering everything from basic smart TVs to sophisticated home theater systems. And when it comes to finding deals, I can get very picky about what I consider a good discount, so I only featured the steepest markdowns on the best models from the most well-known brands. To help you narrow down your choices, I put together a list of the best of the October Prime Day TV deals I could find (as well as a few from other retailers like Best Buy and Walmart<!–>).
Some of the best deals I’ve found at other retailers are:
- Best Buy–> – Save $1,200 on the 98-inch TCL QM6K
- Walmart<!–> – Grab the 24-inch Vizio smart TV for just $88
- B&H Photo–> – Save $2,900 on the 85-inch Samsung QN90D
- Samsung<!–> – Save up to $900 on the Samsung QN90F, plus get 12 months of ESPN Unlimited for free
You can keep reading below to find out more about the best October Prime Day TV deals at Amazon. Check out the rest of our favorite Prime Day deals we’re tracking live, too.
Best Prime Day TV deals 2025
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- Current price: $2,100
- Original price: $3,700
The LG C5 OLED offers signature picture quality with a 120Hz refresh rate for smoother motion and support for both AMD FreeSync and Nvidia G-Sync VRR for console gaming. It also supports both Dolby Vision and Dolby Atmos for enhanced detailing and audio for a more immersive experience.
Review: Why the LG C5 OLED is still a favorite TV of mine
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- Current price: $2,399
- Original price: $3,500
While an older Sony OLED, the A95K still offers premium features like exclusive VRR support for gaming with the PlayStation 5, a dedicated gaming dashboard, Dolby Vision and Dolby Atmos, and both IMAX Enhanced and Netflix Adaptive Calibrated modes for streaming your favorite movies as their creators intended.
Also: The best Sony TVs you can buy
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- Current price: $798
- Regular price: $1,500
The Samsung Frame TV is designed to look more like a painting in a gallery than a smart TV, with custom art slideshows, matte display, customizable bezels, and wireless connectivity via the OneConnect box. The Pantone Validated screen ensures color accuracy while the 120Hz refresh rate helps provide smooth motion during fast-paced scenes, sports, or video games.
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- Current price: $1,420
- Original price: $2,300
This cinema-sized TV from Hisense offers a 144Hz refresh rate for fast-paced movies and shows, gaming, and live sports. It also supports AMD FreeSync Premium VRR for console gaming to help prevent screen tearing and stuttering. With Dolby Vision and Dolby Atmos, you’ll get enhanced picture quality and virtual surround sound for a more immersive streaming experience.
Read more: I tested the best Hisense TVs for streaming, gaming, and more
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- Current price: $850
- Regular price: $1,300
A competitor to Samsung’s The Frame, the TCL NXTVISION is a gallery-inspired TV that allows you to create your own personal art slideshow when you aren’t streaming. With a matte screen and 120Hz refresh rate, you’ll get smooth motion and better visibility in almost any lighting.
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- Current price: $170
- Regular price: $250
A deal we like for those looking for a budget-friendly model is the Amazon Fire TV. ZDNET author Charlie Osborne owns one and finds it to be a great addition for a small bedroom, with reliable connectivity and streaming, and a reasonable display.
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Samsung TV deals
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- Current price: $1,998
- Regular price: $3,000
The Samsung QN80F is the latest refresh of the brand’s mid-range Neo QLED TV line-up, featuring both object tracking sound and support for Dolby Atmos to create 3D virtual surround sound and a more immersive streaming experience. It has a native refresh rate of 120Hz that can be boosted to 144Hz for console gaming, while the active voice amplifier mode boosts dialogue so you never miss a line of your favorite shows, movies, or video games.
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- Current price: $1,498
- Regular price: $2,400
This Samsung’s OLED TV offers object tracking sound, a 144Hz refresh rate for sports and console gaming, and access to free live TV with the Samsung TV Plus app. It also features built-in voice controls for hands-free use of your new TV.
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- Current price: $1,598
- Regular price: $2,500
The Samsung S90F is the latest version of the brand’s OLED TV and offers a glare-free, Pantone Validated display for color accuracy as well as a 144Hz refresh rate, dedicated gaming dashboard, and object tracking sound. This bundle from Amazon also includes a 1-year warranty and a home theater guidebook from DecoGear.
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- Samsung The Frame Pro–>: $2,100 (save $100 at Samsung): If you like The Frame range but want an upgrade, take advantage of a $100 discount on a Pro model.
- Samsung S95F, 83-inch, with Q-series Dolby Atmos soundbar, speakers<!–>: $6,700 (save $1,800 at Samsung): This is perhaps the only home cinema kit you will ever need – a massive 83-inch OLED TV with Q-series speakers and a soundbar for immersive sound.
- Samsung U8000F 50-inch–>: $298 (save $30): This 4K TV allows for vibrant colors and rich contrast, even if the media’s quality is lower-resolution.
- Samsung DU9000 98-inch<!–>: $1,600 (save $900): This cinema-sized TV features object tracking sound, a 120Hz refresh rate, and built-in Alexa voice controls.
- Samsung Crystal UHD U8000F, 43-inch–>: $248 (save $30): One of the cheapest Samsung TVs around is now on sale at Amazon.
- Samsung smart TV remote control<!–>: $12 (save $9): If your Samsung TV remote has gone missing, purchase a cheap replacement on Amazon.
Sony TV deals
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- Current price: $1,298
- Regular price: $2,000
The Sony XR8B is a more budget-friendly OLED offering that still has premium features like VRR support for gaming on the PS5, support for both AirPlay and Google Cast for screen sharing, and support for both Dolby Atmos and Dolby Vision HDR.
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- Current price: $898
- Regular price: $1,200
A mid-range LED TV from Sony with Dolby Vision and Dolby Atmos support, dedicated gaming dashboard, 120hz refresh rate, and Sony’s Acoustic Multi-Audio technology for a more immersive streaming experience.
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- Current price: $1,700
- Regular price: $2,800
A refresh of Sony’s mid-range Mini LED TVs with a studio-calibrated picture for better contrast and color, AI-assisted 4K upscaling, and support for both Dolby Atmos and DTS:X audio processing for clear music, sound effects, and dialogue.
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- Current price: $2,800
- Regular price: $3,500
A refresh of Sony’s flagship OLED TV offers Dolby Vision and Dolby Atmos support, a 120Hz refresh rate, exclusive VRR support for gaming on the PlayStation 5, and an IMAX Enhanced picture mode for streaming movies and shows.
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- Sony OLED 4K Ultra HD TV BRAVIA 8, 65-inch–>: $1,498 (save $400): The Sony Bravia 8 range is on sale at Amazon, which provides excellent resolution and motion processing technologies.
- Sony OLED 4K Ultra HD TV BRAVIA 8, 55-inch<!–>: $1,100 (save $400): You can also enjoy a discount if you pick a smaller display size in the same product range.
- Sony S100F Soundbar–>: $98 (save $62): This soundbar has a voice enhancement feature that is great for TV content with hushed dialogue, as well as deep sound with the Bass Reflex speaker.
- Sony Bravia 3 55-inch<!–>: $598 (save $102): This TV comes with exclusive features for the PlayStation 5, such as Auto HDR Tone Mapping and Auto Genre Picture Mode that optimizes picture quality for fast gaming.
- Sony Bravia XR8B OLED 65-inch–>: $1,298 (save $702): A mid-range OLED TV from Sony that features Dolby Vision, exclusive VRR support for gaming on the PS5, and Dolby Atmos virtual surround sound.
- Current price: $998
- Regular price: $1,500
- Current price: $160
- Regular price: $250
- Current price: $1,498
- Regular price: $2,500
- Current price: $1,900
- Regular price: $2,600
- Hisense E6 Cinema Series QLED, 75-inch–>: $530 (save $270): You can also enjoy a 31% discount on a 75-inch Cinema Series model from Hisense.
- Hisense QD7 85-inch<!–>
: $880 (save $420): A mid-range Hisense smart TV with both Dolby Vision and Dolby Atmos, a 144Hz refresh rate, dedicated game mode with automatic low-latency, and integrated Alexa voice controls. - Hisense QD5 98-inch–>: $1,420 (save $880): This large TV is for at-home theaters. Plus, AI Sports Mode allows you to better see blurry movements in sports up close.
- Hisense S7N CanvasTV Series 55-inch<!–>: $696 (save $304): The hi-matte display on this TV, along with a special, low-reflection coating, enhances your masterpiece-viewing experience by giving the digital artwork the depth and texture of real paintings.
- Hisense A7 50-inch–>: $260 (save $90): A budget-friendly, mid-sized smart TV that features Dolby Vision HDR, Dolby Atmos virtual surround sound, a dedicated game mode, and integrated Alexa voice controls.
- Current price: $80
- Regular price: $130
- Current price: $100
- Regular price: $140
- Current price: $40
- Regular price: $60
- Amazon Fire TV Soundbar Plus–>: $150 (save $100): A mid-range 3.1CH soundbar with support for Dolby Atmos and DTS:X audio, HDMI eARC, and Bluetooth connectivity.
- Amazon Fire TV 2 Series 40-inch<!–>
: $170 (save $80): An entry-level smart TV that features integrated Alexa voice controls, Dolby Digital Audio, HDR10 support, and 1080p resolution. - Insignia F50 50-inch–>: $170 (save $130): A budget-friendly Fire TV with AirPlay support, DTS Studio Sound audio processing, and a suite of popular preloaded apps like Netflix, Disney+, and HBO Max.
- Insignia Fire TV, 40-inch<!–>: $99 (save $50): Another budget TV running on Amazon’s operating system is now only $99.
- Toshiba Class C350 50-inch–>: $189 (save $161): This budget TV works with Amazon Alexa, plus it has a super contrast booster to emphasize picture and color depth.
- Insignia QF 65-inch<!–>: $300 (save $200): Built-in High Dynamic Range (HDR) with Dolby Vision lets you enjoy enhanced contrast, accurate colors, and fine details utilizing all the most advanced HDR formats.
- Amazon Fire TV 65-inch Omni Mini-LED TV–>: $900 (save $190): For a premium TV with mini-LED technologies, enjoy a $190 discount on a 65-inch model.
- Roku Ultra Streaming Player–>: $69 (save $30): Upgrade your streaming setup with this Roku kit for 31% off.
- LG 85-inch QNED evo AI TV<!–>
: $1,977 (save $220): If you’re on the hunt for a premium TV from LG, consider the discount on this Mini LED option. - Roku Streaming Stick 4K–>: $30 (save $20): Roku’s 4K stream stick rivals Amazon’s, and it is also on sale.
- Vizio MicMe karaoke sound bar<!–>: $196 (save $150): A combination 2.1CH soundbar and karaoke machine, the Vizio MicMe comes with two wireless microphones and features support for Dolby Atmos virtual surround sound.
- Roku Streambar SE–>: $69 (save $31): You can save $31 on a Roku Streambar SE that combines streaming with a soundbar.
- Nebula Capsule Air<!–>: $247 (save $153): A very compact and lightweight portable projector with 720p resolution, 2-hour battery life, Dolby Digital audio, and Bluetooth connectivity.
- Samsung Freestyle 2–>: $473 (save $325): This high-quality projector also doubles as a wireless gaming console that allows you to play your favorite games virtually anywhere.
- Tablo TV Antenna<!–>: $90 (save $30): This antenna lets you enjoy live TV from major networks in your area, as well as the ability to record shows with DVR.
- Google TV Streamer 4K–>: $80 (save $20): For those who want to stay in the Google Assistant ecosystem, this Google streamer delivers your favorite entertainment personalized to you.
- Vizio SV200M<!–>: $78 (save $22): An entry-level soundbar that features Dolby Atmos and DTS:X audio as well as Bluetooth connectivity.
- LG QNED 85 65-inch–>: $750 (save $250): An entry-level LG smart TV that features integrated Alexa voice controls, HDR10 support, a 120Hz refresh rate, and cloud gaming support.
Hisense TV deals
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A great mid-range Mini-LED TV for streaming and gaming with a 165Hz refresh rate, VRR support for console gaming, Dolby Vision IQ and Dolby Atmos support for more immersive streaming, and built-in 4.1.1 CH surround sound.
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An entry-level, small-screen TV that’s perfect as a second screen in your bedroom, kids’ playroom, or dorm. With 1080p resolution and a 60Hz refresh rate, you’ll get a decent picture for streaming, gaming, and live TV. With DTS Virtual:X audio, you’ll get rich, room-filling sound for a more immersive experience. It also supports Alexa for hands-free voice controls and features a dedicated game mode to reduce input lag.
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A premium-grade Mini-LED TV from Hisense with Dolby Vision IQ and Dolby Atmos support, an IMAX Enhanced picture mode for streaming movies and shows, a 165Hz refresh rate, and AMD FreeSync Premium Pro VRR support for console gaming. It also features built-in 2.1.2CH audio for enhanced sound while streaming music, movies, and shows.
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The Hisense U6 100-inch is a truly cinema-sized TV that supports both Dolby Vision IQ and Dolby Atmos for enhanced picture quality and virtual surround sound. It also has a 144Hz refresh rate, a dedicated gaming mode, and the Fire TV platform for streaming.
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Fire TV deals
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An ultra budget-friendly smart TV to use as a second screen with 720p resolution, a 60Hz refresh rate, and built-in Alexa voice controls for hands-free use. With DTS Virtual:X audio, you’ll get cleaner sound for streaming, and integrated parental controls help keep kids from accessing inappropriate media.
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The Amazon Fire TV Cube combines the functionality of a smart speaker and streaming box into a single device to turn any TV into a smart screen and give you hands-free control over your smart home network.
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The Amazon Fire TV Stick 4K Max turns any TV into a smart screen with support for thousands of streaming apps as well as native support for 4K resolution and Wi-Fi 6E connectivity for faster, more reliable streaming.
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More Prime Day TV deals
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When is October Prime Day 2025?
Amazon’s October Prime Day is held on Oct. 7 and 8, 2025. You can find steep markdowns on big brands like Sony and Samsung as well as Hisense, TCL, and more.
What are the best Prime Day deals?
ZDNET’s experts have been searching through Prime Day and other sales to find the best discounts by category. These are the best deals live now:
And the best deals from other retailers:
Are TVs really cheaper on Prime Day?
They can be! Amazon often features discounts on a variety of TVs throughout the year, but especially during the Prime Day sale events. While each discount varies by brand and model, it’s possible to save 30, 40, or even 50 percent on a high-end TV for upgrading your home theater.
How did we choose these October Prime Day deals?
There are still a few weeks until the October Prime Day sale officially kicks off, but I was able to find a handful of great discounts on trusted brands like TCL, LG, and Sony. I made sure to only choose the best discounts on the best models from each brand to help you narrow down your choices for your next home theater upgrade. I also included a few soundbar and projector options for customers looking to make several home theater upgrades at once.
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Our top Prime Day deals
Source: Robotics - zdnet.com
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