Amazon’s Prime Big Deal Days sale kicked off in the early hours of Oct. 7 — that’s today. The two-day sale, more popularly known as October Prime Day, is one of the first to kick off the holiday shopping season. We’re seeing discounts on plenty of items, including dozens of gadgets that won’t break the bank.
Also: The best October Prime Day deals live now
I cover deals 24/7, and I know a thing or two about finding the best offers to share with you. Amazon and competing retailers tend to inflate prices to make deals and discounts look greater than they are. That’s why I’ve vetted and curated these deals, featuring ZDNET-tested and recommended products, plus some of my own personal selections you can’t find anywhere else. Here are my favorite picks for the best October Prime Day deals under $25.
Also: 6 deals under $25 I’d buy this Prime Day (and why you need them)
Follow ZDNET: Add us as a preferred source on Google.
Best Prime Day under $25 deals 2025
- Current price: $18
- Original price: $21
This must-have Kindle accessory earned a ZDNET Editors’ Choice award in 2025.
Show more
<!–>
- Current price: $19
- Original price: $35
You can’t go wrong with grabbing another phone charger while there’s a sale.
Show more
<!–>
- Current price: $13
- Original price: $25
Simplify your home with a smart plug for under $15.
Show more
<!–>
- Current price: $20
- Original price: $25
I own the Logitech Pebble Mouse and Keyboard setup and love the comfort (and fun colors) for upgrading my WFH space.
Show more
<!–>
- Current price: $9
- Original price: $13
Smart bulbs are great for adding controlled light features to your home, and this one is under $10 now.
Show more
<!–>
- Current price: $25
- Original price: $40
The tiny yet mighty Echo Pop speaker is 38% off.
Show more
<!–>
- Current price: $20
- Original price: $40
This is the best security camera you can buy for $20 right now, according to our expert.
Show more
<!–>
- Current price: $13
- Original price: $20
This AirTag holder is secure and perfect for attaching to bags, bikes, luggage, and more.
Show more
<!–>
- Current price: $20
- Original price: $28
AirTags aren’t your only option for Bluetooth tracking.
Show more
<!–>
- Current price: $18
- Original price: $35
Simplify your streaming with this Amazon Fire TV Stick for 49% off.
Show more
<!–>
- Current price: $13
- Original price: $15
Extend the range of your Wi-Fi without extending your wallet.
Show more
<!–>
- Current price: $7
- Original price: $10
I’ve been using these earbuds since college, and they’re still my go-to pick for no-fuss audio.
Show more
<!–>
- Current price: $25
- Original price: $50
This Ring Indoor camera is the only one smart home expert Maria Diaz says you’ll need – and it’s 50% off right now.
Show more
<!–>
More Prime Day deals under $25
- CMF Buds 2a by Nothing–>: $25 (save $25): These budget earbuds just got more affordable, and they’re compatible with Android.
- Duracell AA Batteries, 24 Count<!–>
: $17 (save $7): You can’t go wrong with purchasing essentials, and batteries are a great buy on sale ahead of the holidays. - Anker iPhone USB-C Charger + Cord (2-Pack)–>: $12 (save $7): Stock up on Anker charger cords and USB-C cables for your phones, tablets, and more.
- LC-Dolida Wireless CarPlay Adapter<!–>: $10 (save $10): Bring wireless play to any vehicle with this auto adapter for over 80% off.
- Citymore Bluetooth Wallet Tracker Card–>: $20 (save $10): This thin card can be slipped into your wallet to add Bluetooth tracking like an AirTag.
- Kasa Smartplug Mini 4-Pack<!–>: $22 (save $8): I love these Kasa smartplugs for controlling my Christmas decor and lights, and they’re discounted by 27% right now.
- Tile by Life 360 Bluetooth Wallet Tracker Card–>: $20 (save $10): Tile’s version of the wallet tracker is on sale for 33% off.
- Tile by Life 360 Bluetooth Keys Tracker<!–>: $20 (save $5): This tile connects to your keys (or other portable items) to ensure they’re easy to locate.
- Eufy SmartTrack Bluetooth Tracker 2-Pack–>: $19 (save $17): Eufy’s Bluetooth key tracker is on sale for 48% off.
- Cable Management Box Kit<!–>: $20 (save $5): I personally recommend this affordable cable management box for storing unsightly cords and keeping them contained. I have one under my desk and it’s helped keep my curious cat out of the cables, too.
- Travel Inspiria Luggage Scale–>: $8 (save $4): This luggage tag is one of Amazon’s best sellers, and it’s discounted now.
- AirPods Cleaner Tool<!–>: $7 (save $6): This is the only tool I use to clean my AirPods Pro 2 earbuds, and it’s super compact, too.
- Kindle Remote Control–>: $10 (save $3): Expert Maria Diaz loves this page turner for her Kindle.
- Tapo TP-Link Indoor Camera<!–>: $16 (save $9): Keep a watchful eye on a furry friend or your home with this affordable camera.
- Echo Glow Smart Lamp–>: $20 (save $10): Use this multi-color smart lamp to get visual cues for waking up or winding down.
When is October Prime Day 2025?
October Prime Day returns on Tuesday, Oct. 7, through Wednesday, Oct. 8.
Are deals really cheaper on Prime Day?
The legitimacy of Prime Day is a hotly debated topic every year. Basically, Prime Day does have some legit deals, usually on flagship Amazon products like Fire TVs, Echo devices, Kindles, and more. However, the best way to ensure you’re getting an actually deal is to prepare to shop for offers and use price tracking tools to make sure you don’t fall victim to brands marking up items to “discount” them later.
Luckily, these offers are all under $25, so they won’t be breaking the bank — even if they do end up being an impulse purchase or sweet treat (I’m not judging).
How did we choose these October Prime Day deals?
ZDNET only writes about deals we want to buy — devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops.
We also looked over customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter.
What are the best Prime Day deals?
ZDNET’s experts have been searching through early Prime Day and other sales to find the best discounts by category. These are the best deals live now:
And the best deals from other retailers:
Our top Prime Day deals
<!–>
–>
Source: Robotics - zdnet.com
Why this $350 Google Pixel is my sleeper pick for best Prime Day phone deal
Best Amazon Prime Day deals in October 2025: I found discounts up to 56% off
