October is here, and Amazon’s Prime Big Deal Days sale is hours away from starting.
The fall sale — also known as October Prime Day — runs from Oct. 7-8. We expect to see Apple deals available not just on Amazon, but also across other major US retailers looking to compete, including Best Buy and Walmart. And, considering Apple revealed the new iPhone 17 at the tech giant’s recent keynote, you can expect sales on legacy products, including older iPhones, the Apple Watch range, and AirPods, as retailers look to shift older stock.
Also: The best Prime Day deals live now
I, along with other ZDNET authors, have covered Amazon’s sales events for years. We closely monitor popular product lines, including AirPods, iPhones, and iPads, and track any notable price changes in the lead-up to these events.
While substantial discounts on Apple products are rare, this doesn’t mean you can’t save on your new device, especially when you know where to look. Here are the best early October Prime Day Apple deals I’ve found so far. Bookmark us for more Apple deals leading up to and on Prime Day.
Get daily deals straight to your inbox during Prime Day when you sign up for ZDNET Recommends, your one-stop newsletter for the sale.
Best Prime Day Apple deals 2025
- Current price: Free with trade-in
- Original price: $1,100
If you’re debating upgrading your older iPhone to the new iPhone 17 Pro, now is the best time. Why? Because U.S. carriers always have promotional deals to lure new customers or re-contract with existing ones. Some of our favorite promotions come from Verizon, T-Mobile, and AT&T, which are offering a free device with a suitable trade-in or other bonuses — such as a free iPad and credit toward new lines.
Review: Should you upgrade to an iPhone 17 Pro from last year’s model? I am – here’s why
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- Current price: $799 (20% off)
- Original price: $999
Apple MacBook Airs are top-tier portable laptops, and I always use one when I travel. That’s why this deal should be spotlighted from Amazon — an M4-powered laptop that will suit you for day-to-day browsing, travel, and productivity. This PC comes with a 13-inch display, 16GB of RAM, and 256GB of SSD storage.
Review: Why I highly recommend the M4 MacBook Air to most people
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- Current price: $299 (14% off)
- Original price: $349
If you’re on the hunt for a budget-friendly iPad, we have you covered. You can save $50 on an 11-inch Apple iPad. While it’s not the latest and greatest on the market, its specifications include 128GB of storage and a Liquid Retina display, making it a great companion for day-to-day tasks.
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- Current price: $279 (30% off)
- Original price: $399
It’s a great time to pick up a discounted Apple Watch Series 10, especially as the Apple Watch Series 11 has recently been announced. This is one of our reviewers’ favorite wearables, considering its lightweight design and decent battery life. You can pick up a discounted 42mm, GPS model at Amazon.
Review: The Apple Watch Series 10 is one of my favorite wearables in 2025
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- Current price: $179 (28% off)
- Original price: $249
A $50 savings is something we often see with the Apple AirPods Pro 2 earbuds, and on the run-up to Amazon’s October event, it has appeared again. You will pay $179 for these earbuds, which come with active noise cancellation, USB-C connectivity, and an H2 chip.
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- Current price: $1,299 (28% off)
- Original price: $1,799
Apple’s iMacs often appear during sales events, and ahead of Amazon’s October sale, you can save $500 on a 2023 model powered by an M3 chip, featuring 16GB of RAM and 512GB of storage at Best Buy.
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AirPods deals
- Current price: $90 (30% off)
- Original price: $129
The discount we’ve found on the Apple AirPods 4 isn’t massive, but it rarely is when it comes to this flagship pair of Apple earbuds. If you want earbuds with spatial audio and a long battery life, consider picking one up.
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- Apple AirPods 4 with ANC–>: $140 (save $39 at Amazon): If you would prefer a pair of Apple AirPods 4 with active noise cancellation, the same discount is available at Amazon.
- Apple AirPods (3rd Generation)<!–>
: $129 (save $40 at Walmart): You can also save $40 on a pair of third-generation Apple AirPods, although the battery life won’t be quite as strong. - Apple AirPods 2 with charging case–> (renewed): $78 (save $101, new, at Amazon): If you don’t mind a renewed option, you can save on a pair of Apple AirPods 2 earbuds.
- Apple AirPods Pro 2<!–>: $170 (save $79): One of the best deals at Amazon for Apple AirPods is the $79 discount available on the Apple AirPods Pro 2.
- Apple AirPods Pro (2nd Generation, renewed)–>: $140 (save $70 at Amazon): Another refurbished deal we like is for a pair of second-generation Apple AirPods Pro, set with active noise cancellation and spatial audio.
- Apple EarPods, 3.5mm<!–>: $30 (save $10 at Walmart): For a cheap pair of wired Apple earphones, you can pick up a cheap pair of EarPods at Walmart.
Apple Watch deals
- Current price: $179 (28% off)
- Original price: $249
Over at Amazon, you can pick up an affordable smartwatch, the Apple Watch SE, for only $179. This GPS, 44mm model in Midnight provides you with mobile connectivity, fitness tracking, sleep monitoring, a heart rate monitor, and more.
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- Current price: $649 (18% off)
- Original price: $799
It’s expensive, true, but if you’re looking for a smartwatch that can handle tough environments, the discount available for the Apple Watch Ultra 2 (GPS + Cellular) at Best Buy might interest you. As our reviewer found, even years later, this smartwatch still goes strong — and offers fantastic connectivity, apps, and health trackers.
Review: I’ve worn my Apple Watch Ultra for 2 years – here’s what it looks like now
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- Apple Watch Series 9 (GPS)–>: $240 (save $159 at Best Buy): Another Apple Watch model on sale is the Series 9, a 41mm, GPS renewed model in Starlight.
- Apple Watch Series 8 (GPS, renewed)<!–>: $190 (save $209 at Best Buy): A renewed Apple Watch model on sale is the Series 8, a 41mm, GPS-connected smartwatch in Starlight.
- Apple Watch Series 10–>: $459 (save $70 at Amazon): You can take 34% off the full price of this rose gold, GPS + Cellular, 42mm model at Amazon.
- Apple Watch Series 10<!–>: $629 (save $120 at Amazon): Alternatively, save over $120 on a 46mm, GPS + Cellular Apple Watch Series 10 with a jet black finish and sports band.
- Apple Watch Series 10–>: $559 (save $190 at Amazon): If you’d prefer a flashier Apple Watch set in a gold titanium case and accompanied by a gold Milanese loop band, a discount is also available on the GPS + Cellular, 42mm option.
- Insignia stainless steel link band for Apple Watch<!–>: $26 (save $14 at Best Buy): An interesting Apple Watch accessory on sale at Best Buy is a stainless steel link band, compatible with 38mm, 40mm, 41mm, SE (1-3), and 42mm models.
- Apple Watch Series 6–>: $129 (save $46 at Walmart): A renewed Apple Watch Series 6 in black (GPS+Cellular, 44mm) is available for nearly $50 off at Walmart.
- Current price: $850 (15% off)
- Original price: $999
- Current price: $1,099 (15% off)
- Original price: $1,299
- Apple MacBook Pro–> (renewed): $520 (save $2,280 at Best Buy): If you don’t mind a refurbished model, Apple’s MacBook Pro is on sale at Best Buy, equipped with a 15-inch display, M3 chip, 16GB of RAM, and 512GB of SSD storage.
- Apple MacBook Pro<!–>
: $1,599 (save $200 at Best Buy): Another MacBook sale, now live at Best Buy, gives you $200 off a model with a 14-inch display, M4 chip, and 1TB of storage. - Apple MacBook Pro–>: $3,588 (save $411 at Amazon): Looking for extreme power in a MacBook Pro? Check out this discounted option with an M4 Max chip, a 16.2-inch Liquid Retina XDR display, 48GB of RAM, and 1TB of storage.
- Apple MacBook Pro<!–>: $1,621 (save $178 at Amazon): Powered by an M4 chip, you can also save $178 on a 2024 version of the MacBook Pro set with a 14.2-inch Liquid Retina Display, 16GB of RAM, and 1TB of SSD storage.
- Current price: $499 (save 17%)
- Original price: $599
- Current price: $896 (10% off)
- Original price: $999
- Current price: $449 (25% off)
- Original price: $599
- Apple iPad Pro 13-inch (M4)–>: $1,723 (save $176 at Amazon): If you want one of the best iPads money can buy, this option is powered by Apple’s M4 chip and comes with a 13-inch Ultra Retina XDR display, 1TB of storage, and plenty of power to see you through work and creative tasks.
- Apple iPad Air 11-inch (M3)<!–>: $549 (save $150 at Amazon): An alternative iPad Air on sale is an M3 model with upgraded storage at 256GB.
- Apple iPad 11-inch (A16, Wi-Fi)–>: $299 (save $50 at Amazon): One of the cheapest iPads around is the A16-powered, 11-inch classic iPad. Ahead of Amazon’s major sale, you can save $50.
- Apple iPad 11-inch (A16, WiFi + Cellular)<!–>: $449 (save $50 at Amazon): If you want an 11-inch iPad but need 5G cellular connectivity, you can still save at Amazon.
- Current price: $99 (23% off)
- Original price: $129
- Current price: $75 (24% off)
- Original price: $99
- Apple Pencil (USB-C)–>: $70 (save $9 at Amazon): You can pick up a USB-C version of the Apple Pencil stylus with a discount.
- Apple Magic Keyboard<!–>: $119 (save $10 at Amazon): If you would like to use an Apple-branded keyboard with your iPad, you can save $10.
- Apple 20W USB-C Compact Power Adapter–>: $15 (save $4 at Amazon): Power adapters sometimes break or go missing, and if you need to replace yours for use with your USB-C devices, you can save $4.
- Apple AirTag<!–>: $25 (save $4 at Amazon): While we’ve highlighted the sales price of a four-pack of Apple AirTags, you can also enjoy a discount if you just want a single tracker.
- Apple 240W USB-C to USB-C woven charge cable–>: $22 (save $7 at Amazon): Another Apple accessory is a USB-C to USB-C, which could come in handy if yours is damaged.
- Belkin MagSafe-Compatible 3-in-1 Wireless Charger Stand: $100 (save $30 at Amazon): If you need a solid, powerful charging stand for your Apple device, a Belkin model is now on sale.
MacBook deals
Looking for a lightweight MacBook to take with you on your travels? Best Buy is offering an Apple MacBook Air with a 13-inch display at a $149 discount. An M3 chip powers this clearance deal laptop, offering users 8GB of RAM and 512GB of SSD storage.
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Another Apple MacBook Air deal we like is for a model with a larger display than the standard 13.3 inches. If you want a mid-sized but still portable laptop, this device comes with a 15-inch display, an M3 chip, 16GB of RAM, and 512GB of SSD storage. Even better, it’s $200 off.
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iPad deals
Apple’s iPad mini has now appeared on sale and will suit anyone who wants a small, portable tablet. You can save $100 on a model with an A17 Pro chip and 256GB of storage over at Amazon.
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You can save $103 on one of Apple’s latest iPads, the iPad Pro. Available at Amazon, this Wi-Fi model comes with an 11-inch Ultra Retina XDR display, M4 chip, Apple Intelligence, 256GB of SSD storage, and 8GB of RAM. A discount is also available for its Wi-Fi and Cellular version.
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Thinner and lighter than the traditional iPad or the iPad Pro, the iPad Air is a perfect companion to anyone who needs a thin, powerful tablet suitable for travel and work. The Wi-Fi-only option is the most affordable at $449 and is equipped with an M3 chip, an 11-inch Liquid Retina Display, and 128GB of storage.
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Accessory deals: AirTags, Apple Pencil, and more
The Apple Pencil Pro is a stylus you can use with a variety of iPads, including the traditional iPad, iPad Air, and iPad Pro. Apple has improved the precision of this model over time, and it could be a great gift for creative minds. Be sure that your existing Apple device is compatible before purchase.
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Apple AirTags can be attached to your keys, slipped into your bag, or kept in your suitcase to help you track down your items if they should ever be lost. You can save $24 on a four-pack of these trackers at Amazon.
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When is October Prime Day 2025?
This year, Amazon’s October Prime Day sale runs from October 7 to 8. The annual sale will last for two days in the fall, and you can expect to see a range of deals on household goods and electronics.
Are Apple devices really cheaper on Prime Day?
Apple, directly, rarely offers significant sales and discounts on its products. But this doesn’t mean that sales events, including October Prime Day, shouldn’t be on your radar for Apple tech such as iPads, iPhones, and the Apple Watch — as retailers such as Amazon and Walmart might have a deal or two that will save you at least 5% – 20% off the typical retail price.
How did we choose these October Prime Day deals?
ZDNET authors only write about deals that interest us personally and include products that we own, have tested, or want to buy. Our experts looked for deals that were at least 20% off (or are hardly ever on sale, as is often the case with Apple devices), using established price comparison tools and trackers to determine whether the deal actually represents value for your money.
We also considered customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter during limited-time events.
What are the best early Prime Day deals?
ZDNET’s experts have been searching through early Prime Day and other sales to find the best discounts by category. These are the best deals live now:
And the best deals from other retailers:
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Our top Prime Day deals
Source: Robotics - zdnet.com
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