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Amazon’s Spring Sale starts soon. Here’s everything you need to know: Dates, deals, and more

Adam Breeden/ZDNET

Amazon recently confirmed the return of its Spring Sale event, and it starts in just a few days. 

Also: The best early Amazon Spring Sale deals live now

Amazon’s second annual Big Spring Sale (more commonly known as the Amazon Spring Sale or Spring Deal Days in the UK) will return on Tuesday, March 25, and run through Monday, March 31. This year, Amazon shared that customers can expect savings of up to 40% off categories like home, outdoor, and more, and highlighted daily deal drops, select Prime-only offers, and more. Plus, I’ve already scoured Amazon for its best early offers. 

Also: Amazon’s Spring Sale is incoming, but so is Walmart Super Savings Week and Target Circle Week

As ZDNET’s deal connoisseur, I’m using my extensive hands-on tech experience and seasoned commerce skills to cover all things sales and deals. I break down everything you need to know to shop like a pro any time of the year — plus all of the details about Amazon’s first major sale event of 2025. Be sure to check back here for everything you need to know to shop savvy this Big Spring Sale. 

When is Amazon’s Spring Sale?

My early estimations — which were based on information shared on Amazon’s Seller Forum<!–> in February – placed the Big Spring Sale returning on Wednesday, March 26. On March 18, Amazon confirmed that the second annual Big Spring Sale event will begin on Tuesday, March 25, and end on Monday, March 31, 2025. 


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Amazon frequently runs sales several times during the year, and I saw tons of products discounted ahead of President’s Day last month. The company’s most popular Prime Day sales occur in October and July. 

Last year, Amazon introduced the Big Spring Sale, signaling a new annual sale event during the month of March on the retail giant’s calendar. It was not a Prime-exclusive event. However, expect to see select exclusive Prime member offers. Unlike Prime Day, the spring sale runs for multiple days, not just two. This year, the sale event is March 25-31, 2025. In the UK, the event is called Amazon Spring Deal Days. 

Essentially, what you can expect is tons of deals across almost every product category, all available for a limited time. 

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The dates of Amazon’s Big Spring Sale are Tuesday, March 25 to Monday, March 31, 2025. 

My early estimates placed the sale starting sometime around Wednesday, March 26. In 2024, the Big Spring sale ran from Wednesday, March 20 to Monday, March 25. 

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No, you don’t have to be a Prime member to shop this sale event. All customers can shop the Amazon Big Spring Sale, although, like last year, Prime members will presumably have special access to select exclusive deals. 

If you’re not a Prime member yet, you can join–> before the Big Spring Sale kickoff to receive member benefits like free shipping, entertainment, exclusive savings, and more.

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Source: Robotics - zdnet.com

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