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Amazon’s Big Spring Sale will likely be in bloom soon. Here’s everything you need to know

Adam Breeden/ZDNET

Amazon has had a busy last few weeks. After a smashing Devices and Services event last month, at which the company unveiled new Alexa upgrades and teased Alexa+ companion devices on the horizon soon, the retail giant is looking to get back to its roots: e-commerce.  

Also: Amazon just gave Alexa its most significant upgrade in a decade – and old Echo devices will support it.

With President’s Day behind us, ZDNET’s team of experts is gearing up for the second annual Amazon Big Spring Sale. Last year, the retail giant announced its first-ever Big Spring Sale event, which ran from March 20-25. Amazon slashed prices and offered near-holiday-priced deals on tablets, TVs, headphones, robot vacuums, home goods, as well as popular flagship Amazon products. I expect the sale to return this year with many similar deals. 

As ZDNET’s deal connoisseur, I’m using my extensive hands-on tech experience and seasoned commerce skills to cover all-things sales and deals. I break down everything you need to know to shop like a pro any time of the year — plus all of the currently unconfirmed details about Amazon’s first major sale event of 2025. 

Also: Here’s how to use Alexa+ for free – especially if you’re an Amazon Prime member

Amazon has not officially confirmed a spring sale for 2025, nor has the brand publicized specific sale dates or verbiage. However, my research points to a second Big Spring Sale in bloom soon. Towards the end of February, moderators of Amazon’s Seller Central (a public forum for third-party merchants) announced the sale internally and called for deals submissions<!–>. The forum detailed that deals can be submitted for the “Big Spring Sale” through March 17, while Prime-exclusive offers can be submitted until March 31. Last year, Amazon’s first public announcement–> of a spring sale came on March 14, only six days before last year’s sale kicked off. 

When is Amazon’s Spring Sale?

I don’t work for Amazon, but my instincts (and these facts) tell me that a spring sale is coming soon, will be called the Big Spring Sale for the second year, and won’t start before March 18. Since Amazon is a sucker for scheduling, I fully expect the retail giant to run this year’s sale on the same cadence as last. In 2024, the sale kicked off on Wednesday, March 20, and ended Monday, March 25. As Prime-exclusive offers are being accepted until March 31, I think this year’s Big Spring Sale could run from Wednesday, March 26 to Monday, March 31. Of course, I won’t know for sure until you do, so until then, I’ll keep you posted with everything there is to know about Amazon’s likely incoming Big Spring Sale. 


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No, you don’t have to be a Prime member to shop this sale event. All customers can shop the Amazon Big Spring Sale, although, like last year, Prime members will presumably have special access to select exclusive deals. 

If you’re not a Prime member yet, you can join–> before the Big Spring Sale kickoff to receive member benefits like free shipping, entertainment, exclusive savings, and more.
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Source: Robotics - zdnet.com

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