Amazon Big Spring Sale 2025: Here’s everything you need to know before the sale starts tomorrow

Adam Breeden/ZDNET

Amazon’s second annual Big Spring Sale (commonly known as the Amazon Spring Sale or Spring Deal Days in the UK) will return tomorrow, Tuesday, March 25.

Also: The best early Amazon Spring Sale deals live now

The last week has already been littered with plenty of early offers at the retailer, but the official Big Spring Sale will extend through Monday, March 31. Earlier this month, Amazon shared that customers can expect savings of up to 40% off categories like home, outdoor, and more, highlighting daily deal drops, select Prime-only offers, and more.

Also: Amazon’s Spring Sale is incoming, but so is Walmart Super Savings Week and Target Circle Week

As ZDNET’s deal connoisseur, I’m using my extensive hands-on tech experience and seasoned commerce skills to cover sales and deals. I break down everything you need to know to shop like a pro any time of the year — plus all of the details about Amazon’s first major sale event of 2025. Be sure to check back here for everything you need to know to shop savvy this Big Spring Sale, especially as the event kicks off tomorrow.

When is Amazon’s Spring Sale?

Amazon’s Big Spring sale starts tomorrow, Tuesday, March 2025.

My early estimations — based on information shared on Amazon’s Seller Forum in February — placed the Big Spring Sale returning on Wednesday, March 26. On March 18, Amazon confirmed that the second annual Big Spring Sale event will begin on Tuesday, March 25, and end on Monday, March 31, 2025.

Amazon frequently runs sales several times during the year, and I saw tons of products discounted ahead of President’s Day last month. The company’s most popular Prime Day sales occur in October and July.

Last year, Amazon introduced the Big Spring Sale, signaling a new annual sale event during the month of March on the retail giant’s calendar. It was not a Prime-exclusive event. However, expect to see select exclusive Prime member offers. Unlike Prime Day, the spring sale runs for multiple days, not just two. This year, the sale event is March 25-31, 2025. In the UK, the event is called Amazon Spring Deal Days.

Essentially, what you can expect is tons of deals across almost every product category, all available for a limited time.

The dates of Amazon’s Big Spring Sale are Tuesday, March 25 to Monday, March 31, 2025.

My early estimates placed the sale starting sometime around Wednesday, March 26. In 2024, the Big Spring sale ran from Wednesday, March 20 to Monday, March 25.

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No, you don’t have to be a Prime member to shop this sale event. All customers can shop the Amazon Big Spring Sale, although, like last year, Prime members will presumably have special access to select exclusive deals.

If you’re not a Prime member yet, you can join–> before the Big Spring Sale kickoff to receive member benefits like free shipping, entertainment, exclusive savings, and more.
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As a commerce and advice editor, I can recommend a few things to help you maximize Amazon’s sales. If you want to shop the sale, you’ll want to access a Prime account, even if the Big Spring Sale is not a Prime-exclusive event. In addition to free two-day shipping, membership is easy to set up and gives you access to exclusive offers on the site. Plus, you can use a free trial to shop for the best savings without spending a dime on a membership.

If you end up starting a free trial (or already have Prime), ensure your payment options (like one-click settings and your default delivery address) are correct. This way, you can check out quickly if you need to during the sale.

Also: 7 exciting AI features coming with Alexa+ (and what Amazon devices support it)

Other ways to prepare for spring savings include researching and planning potential purchases, listing want and need items, and setting a budget before sales.

October Prime Day returned Oct. 8-9, 2024. If Amazon sticks to its typical sale calendar, the next Prime Day sale (and the first Prime Day sale of 2025) will likely be in July. However, there are still a few more chances to save until then, including during the Big Spring Sale.

Last year, Amazon offered customers 50% (or sometimes more) off products across multiple categories, such as beauty, sports and outdoor, home, apparel, and electronics. This year, Amazon is promising up to 40% over 35 categories including home, fashion, and more. Plus, there will be daily deal drops, Prime-exclusive offers (thought this isn’t a Prime event), and lots of savings on Amazon Haul, the site’s budget shopping experience.

Amazon’s Spring Sale runs from March 25-March 31, so expect multiple days of deals and plenty of opportunities to save. Plus, there’s already plenty of early offers to shop. However, as with all sale events, there will be lingering offers from Amazon and competing retailers after the official sale ends. The ZDNET team will cover the best deals on top-tested tech before, during, and after the Big Spring Sale, so I’ll keep you posted.

Although the Big Spring Sale likely doesn’t officially kick off until next week, the retail giant always has many discounted products. We spend time shopping for the best Amazon deals available daily, no matter the time of year, to bring serious savings to ZDNET readers. That’s why we’ve already roundup up some of our favorite early Amazon Spring Sale deals to shop now.

Also: The best early Amazon Spring Sale deals live now

Last year, several retailers jumped on the spring sale train and offered seasonal savings that overlapped with, preceded, or followed Amazon’s Big Spring Sale. This year, we expect similar concurrent sales again, likely from other major competitors like Target, Walmart, Best Buy, and more. At the very least, expect many retailers to drop their prices to match Amazon’s and give customers like you a choice of where to buy from. In fact, we’re already seeing competing sales live now.

Also: The best early anti-Amazon Spring Sale deals live now: Walmart, Best Buy, and more