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Black Friday TV deals are live now with massive sales: I’m tracking the top 40 sales live

Black Friday is just three days away, and if you want to get a jump on your holiday shopping list, you can already find excellent markdowns on both premium and entry-level TVs from brands like Samsung, Hisense, Sony, and more — some of which are likely already at the lowest prices of the year.

Also: The top TVs ZDNET readers bought this year so far (including a surprise pick)

Retailers like Amazon, Best Buy<!–>, and Walmart–> are ramping up sales, offering up to $2,500 off everything from premium OLED models to basic smart TVs. You’ll also be able to find discounts on home audio equipment and projectors, which means you’ll be able to update or build your dream home theater without breaking the bank. Plus, we’ve included our favorite streaming deals, too. 

I’ve been reviewing TVs for years, and can help you cut through the noise and find the best early Black Friday TV deals live now. I’ll be tracking these deals in real time through the holiday shopping season. (Check out the rest of our favorite Black Friday deals, too.) 

Best Black Friday TV deals

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Black Friday Fire TV deals

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Black Friday Hisense TV deals

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Black Friday LG TV deals

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Black Friday Samsung TV deals

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Black Friday Sony TV deals

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  • Current price: $1,600 (43% off)
  • Regular price: $2,800

The Sony A95L might be an older OLED model, but it still offers great features like AirPlay support, a 120Hz refresh rate, and DTS:X audio processing for room-filling sound and a more immersive streaming experience.

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  • Current price: $1,200 (40% off)
  • Regular price: $2,000

The Bravia XR8B is Sony’s entry-level OLED TV, offering signature picture and audio quality in a more affordable package. It also features Sony’s Acoustic Surface Audio+ technology that turns the entire screen into a speaker for object-tracking sound and near-perfect video and audio syncing.

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  • Current price: $500 (55% off)
  • Regular price: $1,100

An excellent mid-range LED TV from Sony with a 60Hz refresh rate, integrated Alexa and Google Assistant voice controls, HDR10 support, and a suite of preloaded popular streaming apps so you can start watching your favorite shows and movies right out of the box.

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  • Current price: $2,298 (18% off)
  • Regular price: $2,798

The Sony Bravia 8 II is an excellent OLED TV with signature picture quality and Sony’s Acoustic Surface Audio+ technology for object-tracking sound and near-perfect video and audio syncing. Its dedicated game mode is perfect not only for the PlayStation 5, but any console you own with a 120Hz refresh rate, VRR support, and support for Dolby Vision HDR.

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I found the best Black Friday deals: 85+ deals on TVs, laptops, streaming, and more tracked live