Pro photographer and YouTuber Tony Northrup has been on the offensive recently, slamming Apple’s marketing for the iPhone 16 Pro line, claiming that the way the camera is being advertised is “meaningless and misleading.”
Also: We’ve used every iPhone 16 model and here’s our best buying advice for 2024
The claim at the center of his attack is that the camera uses a 48-megapixel sensor. To test it, Northrup compares the quality of an iPhone 15 Pro Max (yes, Northrup does not have an iPhone 16 Pro and is evaluating using its predecessor) to a 48MP professional Sony camera. And, as I’d expect, the quality of the professional camera far outperforms that of the iPhone.
So, are Apple’s 48MP claims “absolutely fake,” as Northrup says? Let me break things down.
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There’s more going on here than meets the eye. Let’s start with the 48MP claim. Does the sensor that Apple uses for the 13-mm ultra-wide camera actually have 48 million pixels? Well, yes, but not in the sense that we may have come to expect. The sensor at the heart of the iPhone’s camera – and many other smartphones, action cameras, and drones – uses a Quad Bayer sensor, where groups of four pixels are under a single color – red, green, or blue – filter. In contrast, a standard sensor has separate filters over each individual pixel.