The younger generation is looking to the past for their technology. For example, younger millennials are migrating toward flip phones for their retro-looking designs and simpler times.
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Introducing the Lumix ZS99
Panasonic spotted this trend and decided it was time to release a new Lumix mirrorless camera.
The camera in question is the Lumix ZS99, which includes a Leica DC Vario-Elmar 30x Zoom Lens and an impressive 30x optical zoom. The built-in lens offers a 24-720mm range, and the camera is capable of shooting 20.3-megapixel photos, 4K video up to 30 frames per second, and HD video up to 120 fps. Other features include Bluetooth and Wi-Fi connectivity, 5-Axis Hybrid O.I.S., a 3.0-inch tilting 1.84m-dot touchscreen that makes self-recording much easier, ISO 6400, and up to 30 fps shooting.
However, Panasonic shows it isn’t shrugging off the modern form factor by adding a new vertical video mode, which will be better suited for the likes of social media posting.
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Although the older Lumix ZS80 (from 2016) has much of this same technology, the ZS99 includes USB charging to comply with the EU’s Common Charger Directive that kicks in very soon. The USB port is also used for data transfer, so you can easily move photos and videos from the camera to your desktop or laptop.
The addition of USB charging is really the only update from the earlier model, so if you have been scouring the internet to find an aging Lumix camera, you’re in luck as Panasonic’s new Lumix ZS99/TZ99 will fit that bill perfectly.
Price and release date
The Lumix ZS99 is set for a February 2025 launch and should cost around $499. If you’re looking for a cost-effective, pocket-sized, mirrorless camera that screams old-school, this one will be right up your alley.
You can now preorder the ZS99 from online retailers such as B&H Photo<!–>.
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Source: Robotics - zdnet.com
