In the wake of turmoil at Twitter (now known as X), several social networks have popped up over the past couple of years to offer people an alternative to the Elon Musk-owned platform. One such network is Bluesky, which works a lot like X but avoids the baggage that Musk has brought to the table.
Officially launched in February of 2023 as an invite-only beta service, Bluesky has watched its user population grow, both steadily and dramatically. By November 2023, the platform had reached 2 million users. A year later, in November 2024, Bluesky saw a huge surge in its audience. At last count, the platform was home to more than 20 million users with the numbers ticking ever higher second by second.
Also: 7 things to know about Bluesky before you join – and why you should
Why the recent growth spurt? In short, X’s loss is Bluesky’s gain. As X has become more toxic and Musk more political, going so far as to play a role in the new Trump administration, more people have been heading for the exit. And many have headed toward Bluesky. But that’s not the only reason.
Beyond benefiting from X’s refugees, Bluesky offers a few benefits of its own. Bluesky helps you easily manage and block offensive posts and objectionable accounts. More people hopping onboard means more accounts to follow, turning Bluesky into a larger and growing community. And unlike X and Threads, Bluesky promises not to use your data to train AI chatbots.
Now, let’s look at eight ways to make Bluesky feel even more like home.
1. Use starter packs to find accounts
A great way to track down accounts to follow is through starter packs. Created by anyone on Bluesky, a starter pack is a collection of accounts related to a specific profession, industry, community, theme, or algorithm.
Among the more than 63,000 starter packs, you’ll find ones for journalists, stand-up comedians, photographers, New York City aficionados, podcasters, gamers, data science researchers, Star Trek fans, and fellow comic book nerds.
Also: How to migrate from X to Bluesky without losing your followers
To track down a variety of starter packs, check out the Bluesky Starter Pack Directory. You can also view the profile of an account you like and click the heading for Starter Packs to see if they’ve created any. Just click the Follow button next to any accounts you like or click Follow All if you like them all.
To create your own starter pack, select Profile and click Starter Packs. Click the Create button, name and describe your starter pack, and then select the accounts you want to add.
2. Use lists to find more accounts
Here’s another way to discover accounts that interest you. Anyone on Bluesky can create a list, which is a different type of collection composed of interesting accounts. To see if an account you follow has set up any lists, go to the profile and click the heading for Lists. Select any lists that appear and you can review the included accounts and posts. Follow any account that appeals to you.
3. Find lots more cool accounts to follow
As Bluesky has enjoyed a surge in user growth, you’ll find a lot more accounts to follow, including those of celebrities, political figures, journalists, newscasters, and more.
To find a well-known person or anyone on Bluesky, run a search on the name via the Search field. After the results pop up, select the heading for People and you’ll see any corresponding accounts.