It’s all about privacy. When you search with DuckDuckGo, you don’t have to worry about third parties tracking you or capitalism determining what results are displayed first.
DuckDuckGo does not collect user data, track users across the web, associate browsing behaviors with IP addresses, or save your search history. DuckDuckGo is what online searching was meant to be; there’s no tracking, analyzing, fingerprinting, or any other mysterious untoward behaviors. On top of that, you don’t have to worry about AI-generated content in the results.
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One thing to keep in mind is that DuckDuckGo isn’t just a search engine. There’s also the DuckDuckGo browser for Android, iOS, Windows, and MacOS. This browser includes built-in private searching, tracker blocking, and all the privacy goodness you’d like to have in Chrome but may never see come to light.
Finally, with DuckDuckGo, you don’t have to worry about scrolling through ads to get to the results. When you search with DuckDuckGo, everything you see is directly related to what you were searching for.
