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ZDNET’s key takeaways
- The long-awaited iPhone 17 has landed, and the Air replaces the Plus.
- Apple Watch also gets a refresh, with the Series 11, SE 3, and Ultra 3.
- iPhone pricing hints at Apple passing on some of the tariff costs to consumers.
OK, so Apple has had its biggest update of the year, and the next generation of powerhouse gadgets that will pull billions of dollars into the company has landed. Yes, I’m talking about the iPhone 17, which is now available (if you haven’t got your order in, the current wait for most models seems to be about two to three weeks through Apple), and by now, already in the hands of millions.
I’m very impressed by the battery life on my new iPhone 17 Pro Max, including the Series 11, to replace the now two-year-old Ultra 2. There’s an update to the budget SE line, with the release of the SE 3 has replaced my Ultra 2 after two years of hard service, and I’m really impressed by the display — it’s brighter, clearer, and much more responsive than the one on the older model.
Also: The best Apple deals right now: Save on MacBooks, iPhones, and more
There was a big AirPods Pro upgrade, in the form of the AirPods Pro 3 is now available, sporting a faster A19 and A19 Pro processor, a better camera, and better battery…
Also: Should you upgrade to an iPhone 17 Pro from last year’s model? I am – here’s why
The reviews almost write themselves by now. For those with too much money, Apple now offers the iPhone 17 Pro Max with 2TB of storage for a reassuring $1,999, which seems to replace the iPhone Plus line and attempts to unify Apple’s buzzwords.
Also: I tried the Apple Watch Series 11, Watch Ultra 3, and SE – what the keynote didn’t tell you
There’s a new Apple Watch at every price point, from $249 for the SE 3.
4. iPad and iPad Air
The iPad Air also got a performance boost thanks to the A16 chip. Prices for this tablet start at $350.
and M3 Ultra
7. iMac
The M4 iMac Apple’s smallest Mac got an upgrade in October 2024 to the M4 and M4 Pro processors. It’s also the cheapest Mac you can buy, as a Mac Mini The 2024 iPad Mini 2024 iPad Mini Prakhar Khanna/ZDNET 8. Mac Mini
9. iPad Mini
