ZDNET’s key takeaways
- New iPhones and Apple Watches are inbound.
- New AirPods Pro and HomeHub hardware are also rumored.
- Expect pricing tweaks to offset tariff costs.
It’s August, and that means we’re now in the home stretch to Apple’s biggest yearly update. New iPhones are weeks away, and it’s likely we’ll see new Apple Watches, and possibly new AirPods Pro and a HomeHub device.
Also: The best Apple deals right now: Save on MacBooks, iPhones, and more
For the savvy buyer, this situation means that there are a lot more items on the “don’t buy” list than usual. But fear not, as this guide will ensure you don’t spend your money on something outdated in a few weeks.
Tariffs and trade wars
Tariffs still dominate the news. One moment they’re on, next they’re off, then they’re on again with a list of ifs, buts, and exceptions that may or may not stick around.
CNET: Tracking tariff prices: See how the new tariffs are hitting these 11 popular products
According to Apple’s July 31 earnings call, tariffs have cost the company approximately $800 million for the last quarter, with this figure expected to rise to $1.1 billion for the current quarter. So far, Apple is shouldering that burden.
So far.
Upcoming Apple products to keep an eye on (near and far)
1. AirPods Pro update
I love my AirPods Pro Apple MacBook Air M4. Kyle Kucharski/ZDNET It feels like the M4 processor in the MacBook Pro and MacBook Air is still new. However, the M5 chip is already on the horizon. According to Bloomberg’s Mark Gurman in the Power On newsletter, the M5 will be in the MacBook Pro and iPad Pro later this year, most likely in the fall. It’s coming, we’re just not sure when. The device is rumored to use Apple’s new networking chip, adding support for Wi-Fi 6E, and will be powered by the A15 chip, opening the door to Apple Intelligence features. 3. Apple TV
4. AirTag Update
The ‘do buy’ list
These Apple devices are worth springing for now, since it’ll be a while before we see significant hardware upgrades.
1. iPhone 16e
2. iPad and iPad Air
and 15-inch MacBook Air
Apple’s pro-grade alternative to the Mac mini also saw a serious processing boost in March 2025, with the M4 Max offered in a range of configurations. Prices start at $1,999 but can reach $14,099 for a fully tricked-out system.
5. Apple iMac
6. Apple Mac Mini
7. Apple iPad Mini
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Source: Information Technologies - zdnet.com

